Hype Style/Beauty LL COOL J - Credit Adrian Martinn

Published on December 9th, 2020 | by Dr. Jerry Doby


LL COOL J & Designer Alexander-John Collab To Drop Gold Chain Inspired Limited Apparel Collection

LL COOL J - Credit Adrian Martinn

LL COOL J – Photo Credits Adrian Martinn

Today, Rock The Bells – the global lifestyle brand and multi-platform destination created by LL COOL J — and designer Alexander-John have unveiled a new collab that pays homage to the Cuban Link gold chain.

Inspired by the streetwear staple, “The Chain Collection” is designed to shine a spotlight on the original hip-hop status piece while pulling in influences from classic graffiti art.

The Chain Collection is now available exclusively on RockTheBells.com and features a selection of t-shirts, a hoodie, jogger pants, varsity jacket, and duffle bag (ranging from $75 – $495).

About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.

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