Published on February 6th, 2021 | by Dr. Jerry Doby

Images: Ty Dolla $ign + OnePlus + Metro by TMo (The Drop)

In collaboration with Metro by T-Mobile, OnePlus hosted ‘The Drop’ – a live interactive music experience featuring Grammy-nominated artist Ty Dolla $ign.

Unlike any other livestream launch event, The Drop leverages the power of new streaming technology, 5G optimization, and enhanced viewer customization to allow viewers to experience music in entirely new and unique ways. Attendees are invited to take part in a wide variety of interactive features, unique streaming experiences and challenges; and share the moment on their social channels to win cash prizes up to $10k!

The Drop is a celebration of OnePlus’ commitment to putting users first and bringing premium technology to the masses. The event coincides with the January 15 open sales of the OnePlus Nord N-Series (N10 5G and N100) at T-Mobile and Metro — the company’s new line of smartphones that have an affordable price point while delivering key high-end features.

Ty Dolla $ign, known for evolving the intersection of Hip-Hop, R&B and Pop, is no stranger to breaking the mold and is ready to disrupt expectations. Performing songs from his latest album, Ty took users on a journey that was more narrative-based and emotionally driven than a standard concert experience, along with some surprises for the audience throughout!

Check out some of the shots from the event…Photo Credit Daniel Ramos @Spiritbolt.

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.