Published on March 12th, 2021 | by Darren Paltrowitz


Finger Licking Dutch Stroopwafels’ John Bronson & Femke Veelenturf On Stroopwafels, Bronson’s Post-NFL Life, Future Plans & More

John Bronson and Femke Veelenturf are the owners of the Philadelphia-based Finger Licking Dutch brand. Prior to co-founding Finger Licking Dutch, Bronson was a 3-year NFL player for the Arizona Cardinals, Co-President of the National Football League Former Players chapter in Phoenix, and was President of the Pro Athletes and Business Network during his career. Veelenturf, Bronson’s wife, grew up in the Netherlands and on one of their first dates, she gave Bronson a traditional Dutch food package with stroopwafels in it. And the rest, as the expression goes, is history.

Currently, Finger Licking Dutch Stroopwafels produces and imports their authentic Dutch stroopwafels directly from the Netherlands to the U.S and other countries. Finger Licking Dutch is currently being featured on the Home Shopping Network and can be found in over 1500 retail locations nationwide, including TJ Maxx. As currently shown on the brand’s packaging: “Our Stroopwafels are Founded with Love and Made with Love to Spread the Stroopwafel Love.”

On March 12, 2021, I had the pleasure of speaking with both John Bronson and Femke Veelenturf via Zoom, as embedded below. Unfortunately audio difficulties hit this video and the responses of Bronson and Veelenturf came through at a much lower volume than yours truly. But rest assured that the couple are wonderful human beings, just like their desserts are. More on Bronson, Veelenturf and Finger Licking Dutch is online at and

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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."

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