Published on September 10th, 2021 | by Dr. Jerry Doby


DFND INC. Partners With JuJu Smith-Schuster to Release the First Ever Digital Performance Collectibles (DPCs)

DFND Inc. announced the release of its first-ever Digital Performance Collectibles™(DPCs) with JuJu Smith-Schuster, wide receiver for the Pittsburgh Steelers.

DFND and Smith-Schuster are taking NFTs to the next level. With immersive, fan-first experiences, blockchain-authenticated Digital Performance Collectibles™ will deliver long-term engagements and an innovative rewards-system based on statistical performances by JuJu and his team during the 2021-22 NFL season.

“This isn’t for everybody. We know that.” Said Smith-Schuster. “But for those fans who want to go ‘next level’ with me and ‘ride-or-die’ with the team, this will be an amazing experience. It’s going to be lit”.

The Team JuJu DPCs and rewards will include visual art, access to digital and real-world experiences, Team JuJu apparel, rare trading cards from Team JuJu’s private collection, JuJu autographed memorabilia and more.

“Our proprietary technology and gamification engine allow us to reimagine the digital collectibles space and the ecosystem fueling it.” said Craig Amazeen, CEO & Founder of DFND. “And with a super-creator like JuJu, who is all about winning first and fan engagement a close second, we are able to deliver high-value assets, ‘ride-or-die’ experiences and a social construct for his fans and collectors while positioning JuJu and our platform for the evolving metaverse.”

Powered by DASE™ technology from Personal Digital Spaces, the premier, blockchain-enabled API platform for licensing of digital content, Digital Performance Collectibles (DPCs) offer on-the-blockchain certification, immutable proof-of-ownership, minimal impact on the environment, and a resolution for Intellectual Property and copyright issues plaguing current NFTs. DPCs can also have enhanced value and later rewards added over time, allowing the relationship between JuJu and his fans to be truly dynamic.

JuJu’s DPCs can be purchased directly on, eliminating the need for crypto wallets or third-party applications. In a major step forward for the accessibility and convenience to these types of collectibles, JuJu becomes the first professional athlete to create a digital performance collectible storefront on eBay’s powerful ecommerce platform.

For more information on the Team JuJu Digital Performance Collectibles go to

About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.

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