Hype Style/Beauty

Published on September 6th, 2021 | by Dr. Jerry Doby

Sustainability Highlighted at Stockholm Fashion Week

Stockholm Fashion Week which wrapped over the weekend featured talented young designers who finally had the chance to present their newest creations after a long period of uncertainty.

This year, sustainability was the main focus with the Swedish Fashion Association’s commitment to making this a large component of SFW as it is such a critical conversation to have in our industry. Setting up the SFW Sustainability Hub in Stockholm’s city center, brands and companies had the chance to present and discuss business models focused on creative solutions and responsible fashion consumption like renting, swapping, remake, redesign, and recycle.

Designers who participated this year reflected these values in their creations and practices, from Stand Studio utilizing sustainable materials like vegan leather to ATP Atelier prioritizing smart and lasting craftsmanship to House of Dagmar sourcing certified, organic, recycled, regenerated, and animal friendly materials.

Get a look at ALL of the designers’ work here https://stockholmfashionweek.se/Designers

Of particular interest for us were the Street Style offerings

Photo Credit: Adam Katz Sinding

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.