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Hype Style/Beauty

Published on September 14th, 2021 | by Dr. Jerry Doby


Teletubbies’ Icon Tinky Winky Takes Over New York Fashion Week

WildBrain’s Teletubbies kicked off their Fall 2021 world tour in the Big Apple! Ahead of the iconic children’s brand’s 25th anniversary in 2022, the Teletubbies have launched a full- scale campaign that celebrates their unique and historic connection with big hugs to fashion, art and music, bringing joy and a sense of nostalgia to Gen Z – the original Teletubbies fans – and the rest of the world alike.

During New York’s Fashion Week, Tinky Winky, the tallest and most fashionable Teletubby (he’s the purple one with the red handbag!), partnered with some of the industry’s brightest and most creative designers and tastemakers, including Christian Cowan and VFILES. As the fashion world made its most anticipated return to in-person events since February 2020’s shows, Tinky Winky was an exciting and welcoming addition to the long-awaited fashion season.

Serving as Tinky Winky’s mentor, beloved Gen Z designer and pop culture phenomenon Christian Cowan opened up his backstage and behind-the-scenes operations to give the loveable Teletubby a first-hand sneak peek of his New York show.

“I have enjoyed welcoming Tinky Winky to his first New York Fashion Week,” Cowan said prior to his Friday evening show. “We have a lot of exciting things planned for 2022 and cannot wait to share what’s next for Tinky Winky and the Christian Cowan brand.”

Tinky Winky made the rounds to New York City’s most iconic destinations where he was fully immersed in the industry’s busiest time of year, not to mention the most fashionable. New York City not only served as the kickoff locale for this season’s shows, but also as a real-life runway for the over the top street style looks of fashion notables.


About the Teletubbies

For almost 25 years, WildBrain’s Teletubbies have been engaging and entertaining audiences across multiple generations. Seen on broadcasters and streaming platforms around the world – including 29 highly popular YouTube channels on the WildBrain Spark network – the Teletubbies offer hours of content for fans of every age. Through their exuberance and curiosity, Tinky Winky, Dipsy, Laa-Laa and Po foster the developing imaginations of preschoolers in a delightful world filled with joyous exploration, visual anticipation and silly surprises. Extensive social media touch points have also seen the Teletubbies become beloved pop culture icons for older fans, adored by celebrities and culture setters around the world. As a lifestyle brand, Teletubbies continues to captivate audiences by participating in pop culture conversations. The Teletubbies are owned by WildBrain, a global leader in kids’ and family entertainment. Follow the Teletubbies on Twitter and Instagram via @TeletubbiesHQ.

About WildBrain

At WildBrain we inspire imaginations to run wild, engaging kids and families everywhere with great content across all media. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. At our 75,000-square-foot state-of-the-art animation studio in Vancouver, BC, we produce such fan-favourite series as The Snoopy Show, Snoopy in Space, Chip & Potato, Carmen Sandiego, Go, Dog. Go! and more. Our shows are enjoyed worldwide in more than 150 countries on over 500 streaming platforms and telecasters, and our AVOD business – WildBrain Spark – offers one of the largest networks of kids’ channels on YouTube, garnering billions of views per month from over 150 million subscribers. We also license consumer products and location-based entertainment in every major territory for our own properties as well as for our clients and content partners. Our television group owns and operates four family entertainment channels that are among the most viewed in Canada. WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD).

About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.

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