Hype Style/Beauty

Published on October 20th, 2021 | by Dr. Jerry Doby


Foot Locker Unleashes New Casual Wear Apparel Line – LCKR

Today, Foot Locker launched a new apparel line LCKR by Foot Locker.

LCKR merges sneaker and sport culture with the heritage of Foot Locker to bring a new iteration of casual wear to the market. These every day, go-to lifestyle pieces compliment the Foot Locker customer’s existing wardrobe – particularly those who appreciate style and comfort.

The debut LCKR collection features cozy fleece sets and stylish options so consumers can tailor their look to their vibe. Key pieces include matching fleece pullover hoodies and tapered sweatpants. This collection includes options in neutral go-tos such as Heather Grey, Bright White and Jet Black, and complimented by seasonal colorway options including Dusty Rose, Back Forest, Blueprint, Bombay Brown and Bloodstone. Available in men’s sizes S – XXL, the collection also includes full zip hoodies, cargo pants and matching track jacket and pant sets.

In connection with the launch, musician and activist Gunna stars as the face of LCKR’s first-ever collection. The rapper has had a close relationship with Foot Locker after recent giveback initiatives in Atlanta with the brand. His dedication to his community and his commitment to balancing his busy life with downtime make him the perfect representative for the line.

Offered at a range of prices from $40 – $75, this collection officially released today, Wednesday, October 20th at Foot Locker stores globally and online at www.footlocker.com. Additional collections will release through the end of the year and into 2022, including the expansion into Canada.

About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.

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