Rhyme Report

Published on October 20th, 2021 | by Jameelah "Just Jay" Wilkerson


James Worthy Unveils Visuals For “Tick Tock” Featuring Big Gipp

By: Julz Mancini

The video for “Tick Tock,” the sultry new single from R&B singer and songwriter James Worthy, opens with a stunning aerial shot of a village in the California hills. We’re shown the red-tiled roofs of handsome houses, water cascading into backyard swimming pools, and, as the camera gets a little closer to the ground, the beautiful women who populate the neighborhood. It all seems idyllic. Yet only thirty seconds into the video, one girl surreptitiously slips a powder into the expensive wine glass of her date. Something treacherous is afoot. There’s turbulence beneath all the beauty, and placid and lovely as things might seem, danger is always present.

Gipp and Worthy are both powerful, magnetic presences in the endlessly rewatchable narrative clip for “Tick Tock,” which, despite its pretty veneer, pulses with trouble and drama. Despite all the beauty, this is the story of a robbery and an erotic liaison that isn’t what it seems. In the end, even the thieves are betrayed by their emotions and ambitions. The “Tick Tock” clip is also a stark reminder that sunny days aren’t any safeguard against deception — and prettiness is, all too often, a cover for nefarious activities. Team James Worthy would like to thank “Naija Grille Spices” as a partner & associate of Tick Tock as well.

About the Author

Publisher and CEO of The Hype Magazine. Follow me on Twitter @HypeJustJay

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