Published on March 7th, 2022 | by Darren Paltrowitz
0College Basketball Star Zia Cooke On Working With H&R Block, Music, Television, TikTok & Goals
Since the NCAA NIL ruling last year, stats show that big brands are focusing on male athletes with big-money deals, leaving women behind. A third-party study showed Division I male athletes grabbed 67.4 percent of total NIL compensation compared with 32.6 percent of women through December 31, 2021, citing data for some 55,000 athletes across more than 575 schools. H&R Block is stepping in to help close the gap—not only standing up for female college athletes with financial support, but also providing tax preparation services to help sponsored athletes navigate their changing financial circumstances. New income means tax changes, and H&R Block wants to help these women get every dollar they deserve while also setting them up for long-term financial success and stability.
As announced earlier this month, H&R Block is taking a stand to champion women’s equity in college sports by committing $1 million through sponsorships and support, and the University of South Carolina’s Zia Cooke is one of the first athletes to be part of this initiative, along with the University of Iowa’s Caitlin Clark. Prior to her top-notch college basketball career, at Rogers High School in Toledo, Ohio — where she also ran track and cross country beyond playing soccer and softball — Cookie was rated a five-star recruit by ESPN and earned McDonald’s All-American honors. A two-time All-SEC selection in college, Cooke helped South Carolina reach the Final Four of the 2021 NCAA Tournament.
On March 7, 2022, I had the pleasure of speaking with Zia Cooke via Zoom, as embedded below. Beyond H&R Block and NIL’s, we also talked about music, television, social media and goals. More on Cooke and her upcoming projects can be found online by clicking here, here and here.