Immersive Group Gaming Platform, Electric Gamebox, and Rovio Entertainment Launch a Lifesize Angry Birds Game
Electric Gamebox, the immersive group gaming platform reinventing how video games are played, today announced a partnership with video game developer, Rovio Entertainment, to launch a lifesize Angry Birds game, in a partnership facilitated by IMG.
The one-of-a-kind gameplay is the first time an Angry Birds game has had multiplayer slingshot enabled. The game will be available to play at all 12 Electric Gamebox locations across the US and UK from June 29, 2022.
Based on the Angry Birds game, the multi-level gameplay will have players competing in teams to destroy digital adversaries with the slingshots on either side of The Gamebox. The hyper-immersive digital experience uses motion tracking sensors worn by players surrounded by touch screens and offers a collaborative twist on the beloved Angry Birds games and familiar characters with multiplayer action for two to six players in a private Gamebox.
“Rovio’s mission is to craft joy, so being able to bring the iconic Angry Birds game to an in-person, life-sized environment is a wonderful opportunity and Electric Gamebox is the perfect partner to do this with,” said Katri Chacona, Director, Brand Licensing at Rovio Entertainment. “Our fans are ready to have yet another way to play a game we all know and love!”
Co-founded by Will Dean, founder of popular obstacle race Tough Mudder, and CFO David Spindler, founder of Tough Mudder Bootcamp, Electric Gamebox delivers hyper-immersive games in interactive digital smart rooms, or ‘Gameboxes’. The Gameboxes can host two to six players for experiences lasting between 15 and 60 minutes. Each gamebox features a range of cutting-edge technologies such as projection mapping, touch screens, patent-pending Lidar and 3D motion tracking as well as surround sound, all without the need for headsets.
Angry Birds joins a growing library of licensed and original IP games created by Electric Gamebox’s in-house studio. Electric Gamebox currently has 12 locations across the US and Europe, with more locations opening in cities around the world by the end of the year.
“We are in the business of using technology to bring people together through shared play. We could not be more excited to revisit the iconic Angry Birds franchise through a totally unique format,” said Dean. “The interactive, competitive yet friendly, version of this game will be exciting for long-time and new fans alike.”
For more information on Electric Gamebox, and to purchase tickets to play Angry Birds, please visit https://electricgamebox.com/.
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Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
