Hype Style/Beauty

Published on June 7th, 2022 | by Dr. Jerry Doby

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Landon Barker Launches Fashion Collection with boohooMAN.com

This June boohooMAN will be dropping their latest collaboration with singer, songwriter, and influencer Landon Barker.

Marking the online retailer’s first partnership with the 18-year-old rising star, boohooMAN has collaborated with Landon on a co-designed capsule collection set to release on Wednesday 15th June 2022.

Consisting of 40 pieces, the ‘Rockstar’ inspired collection encapsulates a traditional grunge palette alongside a new age rock vibe that expresses Landon’s personal style.

Oversized silhouettes accompany a sleek tailored aesthetic while frayed trims and chain details are juxtaposed against more delicate styling elements such as pearls. The collection also includes high shine PU, luxe jacquard denim and premium jersey, finished with velvet flocking and rhinestone applications for the ultimate Rockstar look.

 

‘‘We are excited to be partnering with Landon for the first time on a co-designed collection! His edgy, unconventional rock style has allowed him to create his own identity – something that we admire and respect at boohooMAN. The campaign celebrates and combines Landon’s personality and aesthetic with ours and together we have created something pretty special.’’ – Samir Kamani, CEO of boohooMAN.

“I’m super excited I got to partner with boohooMAN on this collection. We spent a lot of time making sure that each piece would stand on its own and I hope everyone likes the looks as much as I do!” – Landon Barker.

This year alone Landon has had his catwalk debut in an AMIRI fashion show, is currently appearing on the latest series of The Kardashian’s on HULU alongside his father Travis Barker, and more notably has had his music debut on Machine Gun Kelly’s latest album on a track written by himself titled ‘Die in California’ – and with a number of solo projects set to drop this summer, 2022 is on track to be a big year for the young musician.

With price points ranging from $19 – $67 the collection will be launching globally on boohooMAN.com this June.

About boohooMAN

Online global retailer boohooMAN.com is the leading, pure play online shopping destination for young men. The brand continues to push boundaries and capitalize on opportunities in the influencer sphere to bridge the gap between product and their core customer. Since 2016, boohooMAN.com has executed successful campaigns and designed partnerships with talent such as Tyga, French Montana, Quavo and Burna Boy. The brand engages with millennials and gen Z in unique capacities and continues to explore this avenue to generate engagement on both an international scale and regional level in order to stay on the pulse of their target consumer.


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About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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