Why Novice Artists Should Reach Out to Seasoned Marketers Like Warner Music Group A&R Rep, Cody Patrick
The music industry continues to be a lucrative place for artists who are willing to put in the work. According to IFPI’s Global Music Report, the global revenue from recorded music grew by 18.5% to $25.9 billion in 2022. Ticket sales for live music worldwide are also set to break past $25 billion in 2023.
To claim a share of this industry, artists should consider music promotion a vital component to reach as many potential fans as possible. It could lead to increased streams, downloads, and concert bookings.
A crucial component of making it in the music industry is working with an artist-and-repertoire (A&R) representative. For example, Cody Patrick is an A&R representative at the Asylum Records label of Warner Music Group. His role is to find promising new artists and sign them for a record label.
Working with one of the most successful marketing minds in music
Patrick has a knack for spotting talented musicians and helping them kick-start their careers. Over the years, he has devoted his time and energy to artists he believes in. In the process, he has gained a valuable understanding of music marketing, promotions, and campaigns.
Despite obstacles, Patrick gained industry experience and knowledge. He later produced campaign results that far exceeded what established professionals could do. This led him to open Organic Music Marketing, which has handled countless digital campaigns for all kinds of artists.
Leveraging the vast experience of music industry experts
Artists must also be discerning of the representative they choose. Patrick has been in the game since he was 16 years old and has learned how not to be a one-trick pony. Working with a wide range of artists is no problem, as his strategy allows him to run campaigns for any artist with any budget.
“I can analyze statistics for an artist in a detailed manner due to my digital marketing background. I also have deep experience in handling many tasks such as artist management, music video production, promotion, and A&R,” says Patrick. He has even helped to direct and produce videos such as “Broccoli” by DRAM, “Jefe” by TI and Meek Mill, and “Bad and Boujee” by Migos.
Taking the next steps with a music campaign expert
Digital campaigns, networking, and other promotional activities help artists build a fanbase. These activities can let artists make a living from their music. While running promotions is not a strength of all artists, working with an A&R could help pave the way toward a record label. Trusting a music marketing expert could lead to recording opportunities, music sales, touring, and worldwide success in the music industry.
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About the Author
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
