Drake to Perform at The h.wood Homecoming Pop-Up Presented by Cash App and Visa

The h.wood Group and Uncommon Entertainment announced the return of Cash App & Visa Present h.wood Homecoming, kicking off the big game weekend in Scottsdale, AZ featuring a live performance by Drake. Following the blowout success of last year’s Homecoming installment in Los Angeles, this iconic celebration will fuse together the worlds of sports and entertainment once again to deliver the most sought-after destination during football’s biggest moment of the season.

On Friday, February 10th from 9:00 pm-2:00 am, h.wood Homecoming will transform the luxury private jet complex Scottsdale Hangar One into a one-of-a-kind experiential marvel that blends the distinct design, exceptional service, and palpable atmosphere of The h.wood Group with the champion-grade spirit of football’s favorite Sunday. Taking unparalleled service to new heights, the space will come to life as a two-story playground that showcases artists, brands and experiences in an unforgettable backdrop. The invite-only event will feature a star-studded guest list and a performance by Drake to end the night.

Cash App & Visa Present h.wood Homecoming is produced by Uncommon Entertainment and The h.wood Group with support from Taco Bell, Grey Goose, NUTRL, Mezcal El Silencio, and Celsius.

As an official sponsor, Taco Bell will be providing a unique fan experience that encourages guests to Live Más, complete with a secret innovation that’s perfect for the big weekend.

With a penchant for bending the rules without breaking them, Mezcal El Silencio will be activating an immersive bar and tattoo pop-up in the space to infuse a little mischief and mystery into the experience.

“We are thrilled to bring the h.wood Homecoming experience back for a second consecutive year in partnership with Uncommon Entertainment,” said John Terzian and Brian Toll of The h.wood Group. “We saw monumental success in Los Angeles in 2022, and this year’s lineup of talent and experiences promise to create yet another unforgettable evening leading up to the big game weekend”.

“We couldn’t be more excited and grateful to bring the second year of the h.wood Homecoming concept to life,” said Uncommon Entertainment’s Josh Zipkowitz and Jake Nussbaum, “We look forward to once again curating the most influential moment during this marquee weekend.”

About The h.wood Group

The h.wood Group is a Los Angeles-based, hospitality and lifestyle marketing company with an iconic portfolio of luxury nightlife and restaurant venues. The vision of longtime friends John Terzian and Brian Toll, The h.wood Group was founded in 2008 as a way for the consummate hosts and entrepreneurs to bring their high-end, thoughtful concepts and passion for service to life. From Delilah and The Nice Guy, to Bootsy Bellows and Harriet’s, The h.wood Group is responsible for some of the most iconic brands in the world. With eleven venues in Los Angeles, three across the country, and six new ones on the horizon, The h.wood Group is rapidly expanding thanks to its multi-concept portfolio uniquely positioned to cater to different markets. This growth is guided by the brand’s core values – distinct design, exceptional service, and palpable atmosphere – which combine to create extraordinary moments for every guest. The h.wood Group experience is known well beyond the walls of its brick-and-mortar locations, through its work as one of the most reputable event producers in the world. With passions for art, fashion, sports, and entertainment, The h.wood Group’s signature approach to service and storytelling unites brands, consumers, and talent at some of the world’s most iconic cultural events including Coachella, F1, Cannes, Art Basel, and more. The h.wood Group offers corporate branding, catering, event production, and marketing services at both private events and international pop-ups, reflecting and shaping popular culture on both local and global scales.

For more information, visit https://hwoodgroup.com/

About Uncommon Entertainment

Uncommon Entertainment is a full-service event production company positioned at the intersection between producing high profile cultural moments and generating revenue via hospitality & sponsorship sales. Specializing in curated experiences, event sponsorships, experiential nightlife programs, and marketing initiatives, Uncommon Entertainment comes with over a decade of experience in the fields of focus. Through managing front of house and ticketing operations, running high-end hospitality sales, event sponsorship, logistics and production for premier exclusive events around the globe, Uncommon Entertainment elevates major moments through our unique approach and ‘partners first’ mentality.

For more information, visit https://www.uncommonent.com/

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Tags: Cash App, concert, Drake, Happenings, Homecoming, pop-up, The h.wood Group, visa

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.