CEO of The Gospel Agency Reveals First U.S. Ambassadors Selected for Black Music Appreciation Month Europe

June 2023 will be Europe’s first Black Music Appreciation Month and CEO of Gospel Agency, George O Janssen says this initiative was inspired by its predecessor in the US.

Mr. Janssen said “I am proud to announce three very talented and soulful gospel award winning music artists Shallon Tore’, Butta The Preacher, and Stellar Award Winner Emcee N.I.C.E. These artists represent the richness and evolution of Black music with a fusion of gospel, hip-hop/rap and a pop sound. They offer something for everyone, when you combine what they do for their communities as well as music, they are an authentic representation especially with Emcee N.I.C.E. Being honored in the United States with President Biden’s Lifetime Achievement Award. ”The three dynamic artists together started the 2023 Crazy About God World Tour in the U.S. With plans to take the tour internationally.”

When asked what is next for Europe’s appreciation month in June and the U.S. Ambassadors, Mr. Janssen says they hope to have the artist perform in Europe and give guest lectures about the music and its impact on other music genres, civil rights, and bringing people together locally and around the world.

The origin of Black Music Appreciation Month in the U.S. Dates back to 1979 with President Jimmy Carter’s decree to celebrate the African-American musical influences as a national treasured cultural heritage. The birth and influences of gospel music on hip-hop, pop, and many more genres started from the roots of persevering through hardship with steadfast faith. The soulful and spirit filled sound carried the black traditions and its people forward in uncertain times to later become a rich influence on music in America and around the world.

Shallon Tore’ stated that “gospel music is our national treasure, but it has become a global treasure and influence touching everyone in some way. That influence offered more than just music from the soul, but the real treasure is how it changed the world’s perspective on humanity and in promoting a more civil society for everyone.” Emcee N.I.C.E. Said that “To be recognized globally as an ambassador for Black Music Appreciation Month while pushing purpose and affecting lives is spiritually astronomical. Our music and melodies are someone’s real life struggles and triumphs. It is either utilized to help them get through something and or celebrate their victories through the music they relate to.”

Butta The Preacher also stated that “Being an ambassador is a privilege because it’s my desire to impact the world with my God given ability as a music creator and an artist that represents Christian Hip Hop. My mantra has always been, I’d rather help save a million souls before I sell a million records.”