Hype Style/Beauty Tony Vincente Founder of Rossario George - Agency Submitted | Luxury

Published on May 14th, 2024 | by Dr. Jerry Doby


Rossario George: Redefining Luxury through Evolution

Rossario George, a luxury lifestyle brand founded in 2018 by Tony Vincente, has swiftly ascended the ranks of the fashion industry, captivating audiences worldwide with its stylish and sustainable offerings. Based in Seattle, Washington, the brand has garnered recognition for its commitment to providing high-quality luxury goods at accessible prices, all while championing empowerment and inclusivity.

Tony Vincente Founder of Rossario George - Agency Submitted

Tony Vincente Founder of Rossario George – Agency Submitted


Tony Vincente, a New York City native, founded Rossario George with a vision rooted in his upbringing in a fashion-forward environment and a desire to create empowering luxury fashion. Drawing from his experiences and challenges, Vincente launched the brand in 2018, setting out to redefine luxury by making it accessible to everyone. His prior experience in designing garments for Shop Vida provided him with a solid foundation in the fashion industry.

Brand Philosophy

At the core of Rossario George’s philosophy is the belief that luxury should not be exclusive but inclusive. Vincente’s personal journey, coupled with his commitment to celebrating beauty and individuality, shapes the brand’s ethos of empowerment and inclusivity. Rossario George aims to offer luxury fashion that resonates with a diverse audience, without compromising on quality or sustainability.

Tony Vincente Founder of Rossario George - Agency Submitted

Tony Vincente Founder of Rossario George – Agency Submitted

Collections and Initiatives

Rossario George offers a wide range of collections, including ready-to-wear, couture, shoes, accessories, and cruelty-free beauty products. Sustainability is a key focus for the brand, with eco-friendly materials and practices incorporated into its production processes. The brand’s beauty collection know as RG Beauty is Leaping Bunny-certified, reflecting its dedication to cruelty-free practices.

Known for its innovative designs and trendsetting aesthetics, Rossario George continuously evolves its offerings to surprise and captivate its audience with each new collection.

Recent Developments

In 2023, Rossario George underwent a brand refresh, unveiling new collections that blend timeless elegance with modern sophistication. The brand’s renewed vision emphasizes sustainability, travel-inspired fashion, and an enhanced consumer experience. With a commitment to excellence and creativity, Rossario George continues to push boundaries and inspire confidence in its customers.

In 2024 RG Beauty became an approved seller on Walmart.com, expanding the brand’s lines for the eyes, face, and lips to audiences worldwide.

Recognition and Impact

Rossario George has garnered attention from prestigious publications such as Cliché Magazine, Gladys Magazine, British Vogue, and GQ, solidifying its position as a disruptor in the fashion world. Tony Vincente’s multifaceted role as CEO, creative director, stylist, designer, and online personality has contributed to the brand’s success and global recognition.

His passion for making luxury accessible and celebrating individuality has resonated with customers worldwide, establishing Rossario George as a leading luxury lifestyle brand.

This has been a big year for both Tony Vincente and the Rossario George brand, Tony was listed in the top 10 of Entrepreneur Magazine’s top 40 under 40, Graced the cover of CEO Today and the brand overall is nominated for the Fashion Group International’s prestigious Rising Star award in the eveningwear category.

Looking to the Future

As Rossario George enters its sixth year, Tony Vincente remains committed to steering the brand towards even greater heights of success. With plans to showcase 3 mini collections at the Evolution Fashion and Beauty event on June 15th as well as premiering the 2024-2025 Honey Collection and a secret couture collection at LA Fashion week and in Paris.


About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.

Comments are closed.

Back to Top ↑