Happenings A2IM - Soundczech Showcase - flyer

Published on June 10th, 2024 | by Dr. Jerry Doby

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SoundCzech Set to Break Ground at A2IM Indie Week

Czech Music Office SoundCzech Brings Dynamic Activation to U.S. Market

SoundCzech, the Czech Music Office, is poised to make a significant impact at this year’s Indie Week, produced by the American Association of Independent Music (A2IM). The Czech Republic’s initiative aims to spotlight its culture and musical talent, forge strategic partnerships, facilitate new business ventures, and cultivate international relationships to propel artists and businesses onto the global stage.

A2IM - Soundczech Showcase - flyer

Strategic U.S. Focus

“We are thrilled to focus on the US during 2024. As a third stop after SXSW, and Musexpo, we cannot wait to meet more of the NYC music professionals. We are happy to showcase the many aspects of why Czech Republic would be a perfect starting point in Europe. The country’s strong music history, lively music scene, world-class music recording, and production, strategic location… and many more reasons, why we believe it could be a real eye-opener for the delegates of A2IM IndieWeek to take part at our programs. We are lucky enough to be accompanied by some of the best artists to also introduce the current Czech music scene,” said Marton Naray, Head of SoundCzech.

Showcasing Czech Innovation

By partnering with A2IM, SoundCzech offers a unique lens into the burgeoning future of the Czech music market, showcasing a blend of artistic innovation and business prowess that is set to captivate the independent music community.

“We are thrilled to welcome the Czech Delegation to A2IM Indie Week, highlighting the global reach and collaborative spirit of independent music. Their participation includes a compelling panel discussion and a showcase of incredible Czech talent. Our partnership strengthens ties with the Czech music community and provides a unique opportunity for cultural exchange and mutual growth; truly embodying the essence of Indie Week—celebrating creativity, innovation, and the spirit of independence in music,” said Dr. Richard James Burgess, President and CEO of A2IM.

Event Highlights

The activation kicks off with a Showcase and Reception at Flux Studios in the East Village on Wednesday, June 12th, from 8 pm to 11 pm. Guests will be greeted with a celebratory champagne toast and an introductory speech, followed by four captivating performances.

The evening opens with a DJ and live set by Petrofski and Matej Burda. Petrofski, a singer and music producer, and Matej, a dark pop singer/composer and DJ, combine the ideals of 80s retro, seductive dance tempos, and contemporary pop in their work. Their futuristic-nostalgic sound, saturated with pulsating synths, is complemented by distinctive Czech lyrics and emotional, sometimes even brutalistic vocals.

Next up is Synth Queen Never Sol, a musician, composer, and synthesist who deconstructs traditional sound forms. Her music, inspired by rough noisy sharp sounds with dark harsh drone elements, explores the delicate balance between fragility and massiveness. She manipulates time as a crucial element, creating immersive soundscapes that evoke profound emotional responses.

The finale features Aiko, an artist renowned for her unique cultural fusion and thematic depth. Aiko delves into themes of love, solitude, and self-discovery through her music. Having recently placed 11th in the Eurovision Song Contest, her latest album, ‘Fortune’s Child,’ has garnered critical acclaim. Notably, she became the first Czech artist featured on a Times Square Billboard for the Global Spotify Equal Campaign.

The reception, generously sponsored by Czech Beer and Summer Water Rosé, promises to be a celebration of cultural and musical diplomacy and exchange.

Panel Discussion

Following the showcase/reception, a comprehensive panel will take place, aimed at educating the music industry about the growth and potential of the Czech market and other emerging markets. The panel will be held at the Intercontinental NYC Times Square in Gotham I at Noon on Thursday, June 13th.

Panel Title: Benefit from Growing Importance of European Emerging Markets—Discover Czech: From Badalamenti to Suede—Czechia Provides Outstanding Professional Music Services to the World’s Biggest Names.

Esteemed panelists include Radek Vašíček (distribution, marketing, sales consultant, founder at Musicraft), Petr Ostrouchov (founder of music label Animal Music, Sono Records and producer/composer), Petr Říčánek (head of digital at music label Supraphon), Kryštof Kodl (production, management at Prague venue Doupě, Metronom Festival), and Barbora Sikorová (venue Kabinet Múz and music label Indies Scope).

About SoundCzech

Established in 2017 by the Arts & Theatre Institute (ATI), SoundCzech is an organization committed to supporting the Czech music scene globally. It is financed by the Ministry of Culture of the Czech Republic and works in close collaboration with dedicated industry professionals.

About A2IM

The American Association of Independent Music (A2IM) is a 501(c)(6) not-for-profit trade organization that serves as a central voice for a diverse community of over 600 independently owned record labels operating within the United States. A2IM represents their interests in the marketplace, in the media, on Capitol Hill, and as a part of the global music community.

As an organization, A2IM is committed to protecting the value of independent musical contributions and influence on a policy level.

SoundCzech ] A2IM ] Summer Water ] Petrofski ] Matej Burda ] Never Sol ] Aiko ] Flux Studios 



About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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