Who Is?/Official Hype
Wesley Minto: His vision drives Zagrabba’s tobacco success
Leadership shaping premium quality and market expansion
Wesley Minto, a serial entrepreneur and real estate investor, serves as CEO of Zagrabba, the premium tobacco brand rapidly expanding in urban markets and beyond. His leadership blends entrepreneurial expertise with a strong commitment to sustainable and high-quality tobacco production.
CEO Wesley Minto’s entrepreneurial journey
Minto’s background in real estate investment and entrepreneurship informs his strategic vision for Zagrabba. Under his guidance, the brand has prioritized building a reputable premium tobacco brand with direct-to-consumer accessibility while maintaining strong urban community connections.
Driving quality and sustainability in tobacco products
Minto champions sustainable tobacco sourcing and environmentally friendly production at Zagrabba. His leadership reinforces the company’s commitment to responsible practices, including supporting black tobacco farmers in the US, enhancing social impact, and product authenticity.
Wesley Minto: Expanding market footprint with strategic vision
Minto’s strategic approach has fueled Zagrabba’s impressive growth—from a local enterprise to availability in over 600 stores across five states. By leveraging an online platform and emphasizing premium tobacco product quality, Minto ensures the brand continues to meet evolving customer demands and solidifies its presence in competitive urban tobacco markets.
