Hype Style/Beauty

Published on June 19th, 2015 | by Daja Marie


Pencil Me In Cosmetics Launches “Smear-Free”

The natural eyeliner company uses formula with highly
concentrated pigmentation to last longer and prevent
Other eyeliners are running a smear campaign. Pencil Me In Cosmetics is
running a clean campaign, “A No Smear Campaign” with its eyeliner
pencils designed to last throughout the day. We are so done with raccoon
eyes, the disappearing act and a cakey mess.

Pencil Me In cosmetics eyeliner is formulated to stay put with its highly concentrated
pigmentation. When you apply Pencil Me In eyeliner in the morning, it still looks good at
the end of the day. The pencil core is creamy enough to blend but firm so the points don’t
break easily and the color doesn’t fade. The eyeliners are highly concentrated with
pigment so pressing hard and repeating the lines is not necessary.

These eyeliners are available in 30 awesome colors to match any look – from browns,
denims, purples, metallic bronzes and smokey, misty grays. They are not the ordinary
colors shown in the market place. Featured this year is Orchid Sparks, a shade similar to
the 2014 Color of the Year, Radiant Orchid as named by the Pantone Color Institute.
Pencil Me In cosmetics has four-to six-piece eyeliner sets, which are designed to match a
person’s skin tone, hair color and style. The smokey, dramatic and neutral eyeliner sets
are very popular. For the complete Pencil Me In story and to purchase visit
www.PencilMeInCosmetics.com. MSRP is $6.99 per pencil.

For salons, spas and health stores, the Pencil Me In brand created two well-designed
cosmetic pencil displays so trying the colors is fun and easy. The counter top display is a
self-service stand that houses retail stock as well as 30 pencil testers. This display can be
set on a counter or hang on a wall. The “tester only” display holds only the tester pencils
and the retail stock is stowed away. Each display was specifically designed to fit into the
salon/spa atmosphere. Display the pencils on the counter and while a client is waiting,
they can test the shades and purchase several colors effortlessly. Let the client reap the
benefit of selecting natural eyeliner pencils at an affordable price as part of their salon

We all want to use healthier, greener products. Pencil Me In eyeliners provide skinnourishing
benefits with natural ingredients and blended botanicals that include green tea
leaf extract, pine bark extract, grape seed extract, shea butter, cacao butter, jojoba oil,
wheat germ oil and safflower seed oil. Vitamins include A (Retinyl Palmitate), B2
(Riboflavin), B3 (Niacin), C (Ascorbic Acid) and Vitamins D and E, (Tocopherol).
Clinical data has revealed that vitamins and anti-oxidants added to cosmetic products
used in the eye area help to keep that delicate tissue soft and smooth. The ingredients
have been shown to help protect the eye area from daily exposures of destructive
elements in the environment. The pencils are paraben and petroleum free, non-irritating,
eco-friendly, tamperproof and hygienic.

The sharpener attached to the pencil cap was so revolutionary that Pencil Me In
cosmetics won the ICMAD City Awards for Color Cosmetic Package Design Innovation,
award for the excellence in cosmetics and also won the award of CPC Packaging Editors’
Choice Award. “It’s about time someone did something like this,” said CPC Packaging
awards panelist Nicole Smith, environmental director for Design & Source Productions
Inc., “It’s like putting wheels on a suitcase.”

Pencil Me In cosmetics has received recognition in the most esteemed consumer and
trade publications and blogs across the US and world including Woman’s Day, In Touch,
Shape, Herb Companion, Seventeen and trade magazines like GCI magazine and Beauty
Store Business.

Pencil Me In cosmetics also gives back. The company donates thousands of pencils each
year to many organizations including local schools and fundraising events, Women for
Women, Fashion for Hope, Give to Bless and just recently, The Tampa Bay Advocates
Against Human Trafficking. Giveaways are held daily on the company’s websites and
social networks. In addition, it holds contest partnerships with fellow beauty bloggers
and magazines.

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Fashion Editor @TheHypeMagazine

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