Diamond Supply Co. x Jimi Hendrix Purple Haze Collection

“You know the song we named Purple Haze? That…had about a thousand, thousand words. You should have heard it, man. I had it written out. It was about going through, through this land. This mythical…because that’s what I like to do is write a lot of mythical scenes. You know, like the history of the wars on Neptune. And all this mess, you know, and the reason why the rings are there.” Jimi Hendrix as interviewed by Meatball Fulton on December 9, 1967 for ZBS Radio.

Jimi’s innovation and style helped curate an entire movement in the 1960’s. His eclectic approach to all aspects in life; aside from his legendary musical skills, it’s what drew people to him. Diamond Supply Co. is proud to release a limited Purple Haze capsule collection celebrating Jimi’s unique method of living life and his love for making music for the world. Embracing Jimi’s influence with style and color, the collection consists of purple, black, white and tie-dyed garments that include t-shirts, hoodies and headwear and two skateboards.

The Diamond Supply Co. x Jimi Hendrix Purple Haze Collection is available now at Diamond Supply Co. flagship locations in Los Angeles, San Francisco and New York City and online at diamondsupplyco.com.