Published on October 30th, 2016 | by Dr. Jerry Doby


Halloween Kickoff: BACARDÍ x Kenzo Digital Present ‘We Are The Night’

BACARDÍ x Kenzo Digital Kick-off Halloween Weekend with Epic Haunted House Experience, ‘We Are The Night’

Special Performances by Mark RonsonSwizz Beatz and appearances by  Emily Ratajkowski, Alicia Keys, Baz Luhrmann and more.

Halloween weekend turned into something extra special with this BACARDÍ and Kenzo Digital “We Are The Night” experience…it was too lit to be called an event…

 All photos courtesy of BFA-Leandro Justen for BACARDÍ x Kenzo Digital Present ‘We Are The Night’

The Concept

BACARDÍ owned Halloween in New York kicking off the weekend in Brooklyn by teaming up with Kenzo Digital – the artist known for his groundbreaking work and use of technology in projects with the likes of Beyoncé, Kanye West, and the recent Samsung Social Galaxy – to flip the traditional concept of a haunted house on its head, and create a multi-sensory experience that captivated, thrilled, and frightened its visitors at the Brooklyn Navy Yard on Saturday night of Halloween weekend.

Known as ‘Nocturnal Awakening’ the installation featured various innovative technologies, visual and auditory effects meant to delve deep into the psyche of each visitor, and upend their notions of physical space, to create an unimaginable and emotionally vibrant evening they will never forget.  The structure itself was a two-floor, multi-room labyrinth that brought the bat – the creature most synonymous with the night and the icon of BACARDÍ – to life with a series of chilling installations that told the story of metamorphosis.

The latest in a series of artist collaborations from BACARDÍ, this mind-bending experience was poised to arrest visitors’ senses and revolutionize the idea of a haunted house, defining BACARDÍ as the true innovator and the rightful owner of Halloween.

Photos courtesy of BFA-Leandro Justen for BACARDÍ x Kenzo Digital Present ‘We Are The Night’

Tags: ,

About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.

Comments are closed.

Back to Top ↑