Halloween weekend turned into something extra special with this BACARDÍ and Kenzo Digital “We Are The Night” experience…it was too lit to be called an event…
All photos courtesy of BFA-Leandro Justen for BACARDÍ x Kenzo Digital Present ‘We Are The Night’
BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Mark Ronson - BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Mark Ronson - BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Matt Kenny- BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Phillipe Blond, David Blond - BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Trish Barillas - BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Dylan Armstrong, Michael Tommassello - BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Phillipe Blond - BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Mark Ronson - BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Jillionaire - BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Mark Ronson - BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Mark Ronson - BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Mark Ronson - BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Mark Ronson -BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Jillionaire - BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Billionaire - BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Emily Ratajkowski - BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Emily Ratajkowski, Millionnaire - BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
DJ RUNNA - BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Emily Ratajkowski - BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
Emily Ratajkowski
Phillipe Blond, David Blond - BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
BACARDI Presents Nocturnal Awakening : Created by Kenzo Digital
The Concept
BACARDÍ owned Halloween in New York kicking off the weekend in Brooklyn by teaming up with Kenzo Digital – the artist known for his groundbreaking work and use of technology in projects with the likes of Beyoncé, Kanye West, and the recent Samsung Social Galaxy – to flip the traditional concept of a haunted house on its head, and create a multi-sensory experience that captivated, thrilled, and frightened its visitors at the Brooklyn Navy Yard on Saturday night of Halloween weekend.
Known as ‘Nocturnal Awakening’ the installation featured various innovative technologies, visual and auditory effects meant to delve deep into the psyche of each visitor, and upend their notions of physical space, to create an unimaginable and emotionally vibrant evening they will never forget. The structure itself was a two-floor, multi-room labyrinth that brought the bat – the creature most synonymous with the night and the icon of BACARDÍ – to life with a series of chilling installations that told the story of metamorphosis.
The latest in a series of artist collaborations from BACARDÍ, this mind-bending experience was poised to arrest visitors’ senses and revolutionize the idea of a haunted house, defining BACARDÍ as the true innovator and the rightful owner of Halloween.
Photos courtesy of BFA-Leandro Justen for BACARDÍ x Kenzo Digital Present ‘We Are The Night’
BACARDÍ x Kenzo Digital Present ‘We Are The Night’
BACARDI - BACARDÍ x Kenzo Digital Present ‘We Are The Night’
BACARDÍ x Kenzo Digital Present ‘We Are The Night’
Kehinde Wiley - BACARDÍ x Kenzo Digital Present ‘We Are The Night’
Swizz Beatz - BACARDÍ x Kenzo Digital Present ‘We Are The Night’
Emily Ratajkowski - BACARDÍ x Kenzo Digital Present ‘We Are The Night’
Emily Ratajkowski - BACARDÍ x Kenzo Digital Present ‘We Are The Night’
Mark Ronson, Alicia Keys, Swizz Beatz - BACARDÍ x Kenzo Digital Present ‘We Are The Night’
Emily Ratajkowski - BACARDÍ x Kenzo Digital Present ‘We Are The Night’
Morgan O'Connor - BACARDÍ x Kenzo Digital Present ‘We Are The Night’
Legendary Damon - BACARDÍ x Kenzo Digital Present ‘We Are The Night’
Marck Ronson - BACARDÍ x Kenzo Digital Present ‘We Are The Night’
Alicia Keys - BACARDÍ x Kenzo Digital Present ‘We Are The Night’
Swizz Beatz - BACARDÍ x Kenzo Digital Present ‘We Are The Night’
Swizz Beatz - BACARDÍ x Kenzo Digital Present ‘We Are The Night’
Mark Ronson, Alicia Keys, Swizz Beatz - BACARDÍ x Kenzo Digital Present ‘We Are The Night’
Emily Ratajkowski - BACARDÍ x Kenzo Digital Present ‘We Are The Night’
Kehinde Wiley, Ricky Jackson - BACARDÍ x Kenzo Digital Present ‘We Are The Night’
BACARDI - BACARDÍ x Kenzo Digital Present ‘We Are The Night’
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.