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Published on November 10th, 2016 | by Dr. Jerry Doby


Doug E. Fresh and Doug the Pug ‘The #12Stinks of Christmas’ Hip-Hop Holiday Remix with Febreze

Doug E. Fresh, “The World’s Greatest Entertainer,” and social media sensation @ItsDougThePug are kicking it old school with second installment of Febreze’s “The #12Stinks of Christmas.” The beatbox pioneer and his four-legged #12Stinks partner-in-crime put their own spin on the holiday classic, “The 12 Days of Christmas,” with a hip-hop music video collaboration-complete with matching track suits of course!


Their video brings to life the stinks of the season and highlights how Febreze is the only solution tough enough to eliminate unwanted holiday odors while leaving behind a light, fresh holiday scent that keeps you guest-ready all season long.

This year’s collaboration follows the success of the 2015 version starring Jane Lynch and Matthew Morrison. Due to the popularity of last year’s video, the campaign has grown this year to include iRadio, Snapchat and digital ads in the US. It is also being launched in tandem with the brand’s 2016 global #12Stinks campaign, including a U.K. rendition starring British TV personality and comedian, Paul O’Grady. The video is set to launch a week after the US campaign.

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Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.

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