In this image distributed Thursday, Nov. 10, 2016 for Febreze, beatboxer Doug E. Fresh and Instagram star @ItsDougThePug pose on the New York set of their music video for the hip-hop remix of Febreze’s second annual “The #12Stinks of Christmas.” Following the success of last year’s “The #12Stinks of Christmas” music video, this funky fresh remix is available now on YouTube.com/Febreze. Eliminate stinks in a merry way all season long with Febreze’s limited-edition holiday offerings. (Photo by Diane Bondareff/Invision for Febreze/AP Images)
In this image distributed Thursday, Nov. 10, 2016 for Febreze, beatboxer Doug E. Fresh and Instagram star @ItsDougThePug pose on the New York set of their music video for the hip-hop remix of Febreze’s second annual “The #12Stinks of Christmas.” Following the success of last year’s “The #12Stinks of Christmas” music video, this funky fresh remix is available now on YouTube.com/Febreze. Eliminate stinks in a merry way all season long with Febreze’s limited-edition holiday offerings. (Photo by Diane Bondareff/Invision for Febreze/AP Images)
In this image distributed Thursday, Nov. 10, 2016 for Febreze, beatboxer Doug E. Fresh and Instagram star @ItsDougThePug pose on the New York set of their music video for the hip-hop remix of Febreze’s second annual “The #12Stinks of Christmas.” Following the success of last year’s “The #12Stinks of Christmas” music video, this funky fresh remix is available now on YouTube.com/Febreze. Eliminate stinks in a merry way all season long with Febreze’s limited-edition holiday offerings. (Photo by Diane Bondareff/Invision for Febreze/AP Images)
In this image distributed Thursday, Nov. 10, 2016 for Febreze, beatboxer Doug E. Fresh and Instagram star @ItsDougThePug pose on the New York set of their music video for the hip-hop remix of Febreze’s second annual “The #12Stinks of Christmas.” Following the success of last year’s “The #12Stinks of Christmas” music video, this funky fresh remix is available now on YouTube.com/Febreze. Eliminate stinks in a merry way all season long with Febreze’s limited-edition holiday offerings. (Photo by Diane Bondareff/Invision for Febreze/AP Images)
In this image distributed Thursday, Nov. 10, 2016 for Febreze, beatboxer Doug E. Fresh and Instagram star @ItsDougThePug pose on the New York set of their music video for the hip-hop remix of Febreze’s second annual “The #12Stinks of Christmas.” Following the success of last year’s “The #12Stinks of Christmas” music video, this funky fresh remix is available now on YouTube.com/Febreze. Eliminate stinks in a merry way all season long with Febreze’s limited-edition holiday offerings. (Photo by Diane Bondareff/Invision for Febreze/AP Images)
Their video brings to life the stinks of the season and highlights how Febreze is the only solution tough enough to eliminate unwanted holiday odors while leaving behind a light, fresh holiday scent that keeps you guest-ready all season long.
This year’s collaboration follows the success of the 2015 version starring Jane Lynch and Matthew Morrison. Due to the popularity of last year’s video, the campaign has grown this year to include iRadio, Snapchat and digital ads in the US. It is also being launched in tandem with the brand’s 2016 global #12Stinks campaign, including a U.K. rendition starring British TV personality and comedian, Paul O’Grady. The video is set to launch a week after the US campaign.
Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. Recipient of The President's Lifetime Achievement Award. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
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