The Hype Mag x 9lives – new single “MULTIMILLIONAIRE” (w/ Trippie Redd & Odetari) out 1/19

Talking Points

9lives is a South African artist (Australian-born) artist at the forefront of the up-and-coming sigilkore subgenre – a new generation of artists blending and blurring sounds by creating their own sonic movement and transcending the traditional rules of genre
First emerged in 2022 & quickly reached over 6.8 Million monthly listeners on Spotify + 600 Million accumulative streams (collabs with Trippie Redd, Rico Nasty, Kanii, Odetari)
Distinctive style with dark aesthetics, and an innovative approach to production
Has already released a number of projects and viral songs including #exclusive, 33.1FM, a collab EP with Odetari in 3×3, his breakout single “XTAYALIVE” (100M+ Streams), and “I LOVE YOU HOE” (200M+ Streams) alongside Odetari
Recently signed to PULSE Records & continues to show the endless possibilities for where sigilkore can go
With alluring and magical qualities at the forefront of his forward-thinking sound, 9lives’ eclectically crafted music evokes emotion and storytelling, fusing together an intricate amalgamation of gen-z subcultures from Lofi Trap textures to chopped-up vocal pitches from hyperpop, and the uptempo bounce Jersey club

Press Quotes

“Blending and blurring sounds to create his own sonic movement transcending the traditional rules of genre, 9lives’ future-looking, avant-garde sound taps into both the underground and the mainstream world” – Laura McInnes, Sniffers