Media Stop Photo courtesy of Luke's Lobster

Published on December 13th, 2017 | by Darren Paltrowitz


Luke’s Lobster Is The Place To Be On December 15th For People Named “Luke” And/Or “Lucas”

The release of Star Wars: The Last Jedi isn’t the only big event happening on December 15, 2017. Rather, if your first or last name is either “Luke” or “Lukas,” you are entitled to receive a free lobster roll this Friday the 15th at any Luke’s Lobster location. This very creative promotion will be extended to the first 20 Lukes and/or Lukases to arrive at each location and present a valid photo ID at the register.

Never been to a Luke’s Lobster before? Co-founder Luke Holden himself is a third generation lobsterman — originally from Maine — and after attending Georgetown and a quick career in banking, he left his job to open his first Luke’s Lobster location in New York City in 2009. Luke’s quickly became a popular destination for its lobster rolls, chowders, and Maine-style menu, offering fresh and sustainably-sourced seafood. Since opening its first location eight years ago, Luke’s Lobster has since grown to have 25 locations throughout the country, including spots in New York, Boston, Miami, Chicago, Washington D.C. and Las Vegas. More information can be found online at

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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."

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