Interviews

Published on August 28th, 2018 | by Darren Paltrowitz

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Crowd Cow’s Joe Heitzeberg On His New Book “Craft Beef,” Quality Meat & Plenty More

You’ve probably heard of “craft beer,” but have you ever heard of “craft beef?” If not, two techies from Seattle are working to change that by helping families bring artisanal meat to their dinner table.

When you buy that hamburger at your local grocery store, it could have come from dozens of different sources. And have you bought steaks only to wonder where they actually come from and why they are so costly? Raising quality beef in a sustainable way is both time-consuming and expensive, which is why most of the beef sold in the United States comes from industrialized processes and/or companies that most likely do not want you to know (or think about) how that meat reached you.

The authors of the new book Craft Beef, Ethan Lowry and Joe Heitzeberg, are on a mission to educate consumers so that everyone can enjoy the very best meat. Their company Crowd Cow is putting an end to “mystery meat” and changing the way beef is bought and sold in America. Ultimately, the first in the world that allows consumers to buy meat directly from small farms and ranchers — an idea so revolutionary that Ashton Kutcher and Joe Montana are already on-board with the cause.

I had the pleasure of doing Q&A with Joe Heitzeberg, which can be viewed below. Hype readers have access to an exclusive link which provides $25 off their first order: crowdcow.com/thehype.


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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of the bi-weekly "Paltrocast With Darren Paltrowitz" podcast, as co-produced with V13 (formerly PureGrainAudio.com). He has also co-authored two published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), with a second podcast set for a June 2020 launch.


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