Published on August 28th, 2018 | by Darren Paltrowitz0
Crowd Cow’s Joe Heitzeberg On His New Book “Craft Beef,” Quality Meat & Plenty More
You’ve probably heard of “craft beer,” but have you ever heard of “craft beef?” If not, two techies from Seattle are working to change that by helping families bring artisanal meat to their dinner table.
When you buy that hamburger at your local grocery store, it could have come from dozens of different sources. And have you bought steaks only to wonder where they actually come from and why they are so costly? Raising quality beef in a sustainable way is both time-consuming and expensive, which is why most of the beef sold in the United States comes from industrialized processes and/or companies that most likely do not want you to know (or think about) how that meat reached you.
The authors of the new book Craft Beef, Ethan Lowry and Joe Heitzeberg, are on a mission to educate consumers so that everyone can enjoy the very best meat. Their company Crowd Cow is putting an end to “mystery meat” and changing the way beef is bought and sold in America. Ultimately, the first in the world that allows consumers to buy meat directly from small farms and ranchers — an idea so revolutionary that Ashton Kutcher and Joe Montana are already on-board with the cause.
I had the pleasure of doing Q&A with Joe Heitzeberg, which can be viewed below. Hype readers have access to an exclusive link which provides $25 off their first order: crowdcow.com/thehype.