Published on August 9th, 2018 | by Hype Editorial0
The Brand Dressing Your Favorite Celebs : IH NOM UH NIT
Luxury underground streetwear brand IH NOM UH NIT is making waves this season with the release of their SS19 collection titled “Midnight Summer”. Having debuted in Milan late June, the brand’s designs have garnered an army of A-List supporters from supermodel Hailey Baldwin, to actor Michael B Jordan & rapper 2 Chainz. Perhaps the brand’s biggest, most notable fan is NBA MVP, fashion icon James Harden. Decked out in the latest IH NOM UH NIT gear, Harden sat front row at the fashion show in Italy & posted to all 7.9M followers his support for the brand and its creative director Chaz Jordan.
The main theme of the SS19 collection follows the story of the title film “Midnight Special” about a father and accomplice that must sacrifice all that they know to ensure the survival of a young boy with extraordinary abilities. Using this period of pop / youth culture as the backdrop, the term “midnight special” evokes the thought of mystery and leads the mind to imagine the things that take place once the sun goes down.
A sheer organza outfit accented with an oversized pastel crocodile fanny pack are just a few of the line’s innovative product categories debuting this season. IH NOM UH NIT has refreshed its signature silhouettes and introduced its first full footwear collection along with a full line of accessories and sunglasses as main elements of the season.
IH NOM UH NIT’s ability to continuously progress is undoubtedly present in this collection from the young fashion house. Midnight Special marks the brand’s elevation and assertive entry into the category of luxury design.
To browse the collection & shop, visit http://www.ihnomuhnit.co/Tweet