Published on November 1st, 2018 | by Darren Paltrowitz


FORTO Announces A Unique Partnership With 4 Of America’s Favorite Coffee Brands

FORTO, one of the fastest growing ready-to-drink coffee brands in the United States, today announced partnership agreements with four of the most nationally recognized purveyors within the world of coffee: Green Mountain Coffee Roasters, The Original Donut Shop, Krispy Kreme Doughnuts, and Gevalia. After experiencing exponential growth — which has reportedly been 400 percent year-over-year — FORTO is excited to bring other coffee favorites into the fold.

Dyla LLC — the parent company of FORTO — will produce coffee drinks with each of the four brands in the same proprietary two-ounce coffee cup that has become FORTO’s hallmark innovation. The new coffee shots will roll out this year on, and at retailers such as Walgreens and Amazon. Other national retailers have signed on for launch in 2019.

Initially inspired by his own foray into fatherhood, FORTO’s Founder and CEO Neel Premkumar developed FORTO coffee shots for busy people who are on-the-go. The brand’s custom-shaped, recyclable plastic cup is ergonomically designed to be easily held, while also break-and-leak proof and compact enough to take with you anywhere. “With FORTO, we pioneered a new way to consume coffee: in shot format. After years of development, we are now utilizing our patented packaging and unique production process to democratize the category and bring other brands to the platform,” said Premkumar. Added Andrew Springate, the Chief Marketing Officer of Keurig Dr Pepper, to what Premukmar offered: “We are excited to partner with the team at FORTO to provide consumers with a way to enjoy the coffees they know and love in a new, convenient format.”

These new partnerships with Green Mountain Coffee Roasters, The Original Donut Shop, Krispy Kreme Doughnuts, and Gevalia will further cement Dyla LLC’s growing reputation as a multi-brand innovator within the Consumer Packaged Goods industry. These coffee shots will contain 100mg caffeine — equivalent to a full cup of coffee — and retail between $2 and $3 in stores.

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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."

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