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Published on December 5th, 2018 | by Landon Buford


Damian Lillard Shares His Thoughts On The Kapnernick Effect Video By JAG

Photo Credit – Getty Images

Earlier this year South Central  JAG released a political message with the visual ‘The Kapnernick Effect.’   The visual tackles the ongoing struggle movement against police brutality involving white officers and unarmed young black men.

The video was debuted on the heels of the Sacramento Police Department gunning down 22-year old Stephon Clark in his own backyard by shooting him 20 times. The police department stated that he was holding a gun, but it turned out to be his cell phone.

Portland TrailBrazers point guard Damian Lillard is a Bay Area native and he has been a supporter of Kaepernick’s cause for equality.

“I’m happy to see athletes taking a role in politics. I’m more happy that some guys are actually informed,” Lillard told reporters. “I think it’s sad that with all that’s going on in the world, our president is concerned with football and basketball. I kind of think that’s crazy, but with what you saw yesterday with guys locking arms and kneeling and not coming out for the national anthem—I think that’s what it would take, that type of togetherness, to truly take a stand.”

He continued “the opposition” to players’ taking a knee, “is the real problem.” “Colin Kaepernick doesn’t have a job because he took a knee,” he said.

Well, recently I had the opportunity to speak with Lillard about  JAG’s the Kapnernick Effect video and get his opinion of the visual.

“I think it was good. The stance that Colin Kapernick is unique and bold he is standing for something he believes in. I thought that was a huge reason why the piece it hit strong because what he is doing is real and with the shooting in the backyard connecting with that.  That was in Sacramento and I am from the Bay Area I was on high alert about that and it touched the people it needed to touch, said Lillard.”



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Washington State Graduate Past Interviews include Grammy Award Winner Kenny G, David Banner, WNBA President Lisa Borders, What's Trending's CEO Shira Lazar, Ice Cube, NBC's Chicago PD LaRoyce Hawkins, Family Matters Darius McCrary, En Vogues Maxine Jones, Team USA Track & Field Member Norris Frederick, James Kyson, WNBA Great Lauren Jackson, and more.

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