Published on December 7th, 2018 | by Landon Buford0
SPRAYGROUND Announces ‘House of Villains’ Pop Up Shop
SPRAYGROUND INC., the tenured leader in streetwear accessories, announced their
House of Villains pop up shop experience, showcasing celebrated designs and new collections. Prominently
positioned at the corner of 42nd St. and 7th avenue, the retail outpost opens this Sunday, December 9 and will run
through Saturday, December 16th.
The House of Villains pop up will be a graffiti-adorned communal space for the creative class in streetwear, and will feature in-house artists, dubbed SPRAYGROUND BANDITS, to deliver an immersive museum-like experience
authentically tied with the rebellious nature of the SPRAYGROUND brand. The event is expected to draw attendance from celebrities and artists that have previously collaborated with the brand along with players from the NY Giants, Carolina Panthers, The Phoenix Suns, and The NY Knicks. The SPRAYGROUND space will preview a variety of new designs that not only include their iconic backpacks but new accessories including their Camo Neck Warmer, Money Drip Ski Mask, Big Money Gloves and many more new releases. Also during the House of Villains Pop Up, David Ben-David will premiere his second foray into music, with the video debut of his new track titled Book of Villains. Featuring budding artist, Sandflower, the interactive video is sponsored by gaming tech company HyperX.
Since opening the SPRAYGROUND brand in 2010, David has cultivated many culture shifting collaborations with heavy hitting names such as LaQuan Smith, Fornite, NBA, NFL, Brazilian soccer player Marcelo and pro football
star Antonio Brown. SPRAYGROUND collaborations have also included hip-hop favorites like Saweetie, NBA
YoungBoy, Young Dolph, Young Thug, and Dave East. As the brand is currently revving up for the new year,
SPRAYGROUND is set to release new collections including their upcoming ‘Transporter’ designs and the highly
regarded ‘CRENSHAW’ collection dropping in 2019 in both red and blue colorways.. 2019 is set to be a banner year
for SPRAYGROUND as they are also aligning their name with cult gaming brand Pokémon and the massively
popular T.V. network, Nickelodeon.