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Published on February 5th, 2019 | by Darren Paltrowitz

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A Look At Campari’s New “Campari Red Diaries” Campaign

In celebrating the 100th year of the Negroni, this week Campari unveiled the Campari Red Diaries. Actress Ana de Armas and director Matteo Garrone’s latest project is a visually-captivating short film that launches today from Campari, Italy’s iconic bittersweet red aperitif.

The film — as embedded below — is the third installation of Campari Red Diaries, Campari’s series of short films that illustrate that “every cocktail tells a story.”

Titled Entering Red, this edition of the series follows Armas’ eponymous character on an intriguing journey of self-discovery. Preceding Entering Red in the Campari Red Diaries series was a film starring actress Zoe Saldana as a charismatic photographer in Legend Of Red Hand.


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About the Author

is a New York resident (and Long Island native) with over 15 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. In the years following, he worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Loudness, Rachael Yamagata, and Amanda Palmer.Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Format Magazine, Businessweek, The Improper, the L.A. Times, and the Jewish Journal. He has been a member of the SATW and the IFWTWA organizations as a food and travel writer.Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host the recently-launched "Paltrocast With Darren Paltrowitz" podcast, as co-produced with PureGrainAudio.


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