Published on February 5th, 2019 | by Darren Paltrowitz0
A Look At Campari’s New “Campari Red Diaries” Campaign
In celebrating the 100th year of the Negroni, this week Campari unveiled the Campari Red Diaries. Actress Ana de Armas and director Matteo Garrone’s latest project is a visually-captivating short film that launches today from Campari, Italy’s iconic bittersweet red aperitif.
The film — as embedded below — is the third installation of Campari Red Diaries, Campari’s series of short films that illustrate that “every cocktail tells a story.”
Titled Entering Red, this edition of the series follows Armas’ eponymous character on an intriguing journey of self-discovery. Preceding Entering Red in the Campari Red Diaries series was a film starring actress Zoe Saldana as a charismatic photographer in Legend Of Red Hand.