History of Campari: A Taste of Italian Heritage

Campari, an iconic Italian aperitif, has a rich history steeped in tradition and artisanship. Founded in 1860 by Gaspare Campari in Novara, Italy, the crimson-hued liqueur quickly gained fame for its distinctive bitter flavor profile and became a symbol of Italian culture.

The signature notes of Campari are a harmonious blend of bitter herbs, aromatic plants, and fruit, combined with a secret recipe of botanicals. Its intense aroma and complex taste derive from a blend of over 60 ingredients, including quinine, orange peel, rhubarb, and an infusion of bitter herbs.

Primarily enjoyed as an aperitif, Campari is revered for its versatility in cocktails. The classic Campari and soda or the iconic Negroni cocktail are just a few examples of its enduring popularity. Its unique bitter-sweet taste profile adds depth and character to mixed drinks, making it a staple in the repertoire of bartenders and cocktail enthusiasts worldwide.

New Presentation of a Stalwart

Olivia Cerio, Italian Spirits Portfolio Ambassador, Campari Group, articulated, “Campari’s sleek new bottle is the ideal gift for those who enjoy festive cocktails not only this time of year but all year long. The stylish and contemporary design is perfect for those looking to elevate their at-home cocktail game or host their next aperitivo hour.”

Inspired by the brand’s home and the birthplace of the aperitivo ritual, the new Campari bottle is a visual ode to Milan, celebrating Campari’s authenticity and historic roots.

“The gift that keeps on giving: being the heart ingredient of so many classic cocktails such as the Negroni or Boulevardier, there are exciting options and endless inspiration for every palate. Plus, the iconic red looks stunning on any home bar cart”, Cerio added.

“Connecting and enjoying moments with each other is the best part of the holiday season, and Campari adds the perfect touch of sophistication and celebration to any gathering. Always with good company and with love, from Milan.” ~ Olivia Cerio

Not least, Campari’s presence in the culinary world extends to its use in sauces, marinades, and desserts, imparting a distinctive and vibrant flavor to various culinary creations.

For this holiday season, here are some recipes for the celebrated elixir…I’m inspired to experience a taste of Italy!

Classic Campari Negroni

Ingredients:

1 part Campari
1 part 1757 Vermouth di Torino Rosso
1 part Bulldog Gin

Method:

Pour the Campari, gin and sweet vermouth directly into a rock tumbler glass filled with ice. Stir and garnish with a slice of fresh orange or twist.

Boulevardier

Ingredients:

2 parts Campari
2 parts 1757 Vermouth di Torino Rosso
3 parts Bourbon Whiskey

Method:

Pour the ingredients into a mixing glass with ice cubes.
Stir well and strain into a chilled cocktail glass.
Garnish with a lemon twist.

Campari Spritz

Ingredients:

2 parts Campari
3 parts Cinzano Prosecco
1 Part Soda Water

Method:

Pour the Campari, prosecco, and soda water directly into an ice-filled wine glass.
Garnish with a slice of fresh orange

Rosita

Ingredients:

1 part Campari
0.5 part 1757 Vermouth di Torino Rosso
0.5 part 1757 Vermouth di Torino Extra Dry
1.5 parts Espolón Reposado Tequila
1 dash aromatic bitters

Method:

Stir ingredients in a mixing glass with ice and strain over fresh ice in a rocks glass.
Garnish with a lemon peel.

Garibaldi

Ingredients:

1.5oz. Campari
4oz. Freshly-squeezed orange juice

Method:

Build the Campari and orange juice in a small highball glass filled with ice.
Stir and garnish with the orange wedge.

The Hype Magazine joins the team at Campari in wishing you an exceptional Holiday Season and reminding everyone to enjoy responsibly.

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Tags: aperitif, bitters, Campari, Liqueur, Olivia Cerio

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.