The Worlds of Hip-Hop and Basketball Collide at MTN DEW ICE™ Courtside Studios, With Stars Migos, Russell Westbrook, Joel Embiid and More

Fan Celebration Kicks Off with Inside Access to NBA and WNBA Stars Joel Embiid, Marvin Bagley III, A’ja Wilson and Allen Iverson, a Performance from Migos and more

WHAT: MTN DEW kicked off NBA All-Star 2019 in Charlotte in a big way, featuring MTN DEW ICE Courtside Studios – a one-of-a-kind pop-up experience that’s bringing together some of the biggest NBA and WNBA superstars to showcase their on- and off-court lifestyles. Live, on-stage content included:

  • Process the Answer” with past and present 76ers Joel Embiid and Allen Iverson on the stage together for the first time to provide commentary on all things NBA
  • “Meet the Westbrooks” featuring Russell Westbrook with his brother Ray Westbrook for a Newlywed Game-style segment on the more personal moments that have defined him
  • B(AD)LIBS” – where fans watched as record-breaking hip-hop trio Migos played their own rendition of the popular word game
  • “Fresh Talent, Fresh Takes”  featuring Marvin Bagley III, A’ja Wilson and Jaren Jackson. Jr. in a conversation with host Charlamagne about their experience as Rising Stars, their passions of the court and more

Fans also received access to a special intimate performance by Migos, where the trio performed a variety of hit songs, including their hottest new track “Position to Win”.


About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.

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