Rhyme Report

Published on March 2nd, 2019 | by Hype Editorial

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LAPP stuns with gritty vocals and organic groove on new track ‘Sunny’

After gaining some serious acclaim on his debut single ‘Tennessee’, LAPP now deviates in style, moving further towards a classification in the realms of alt-R&B. Still featuring emotive yowls and telling tales of the human condition, LAPP now pulls his style of song-writing toward a strong focus on distinctively digitised terrains of instrumentation, producing something entirely new.

LAPP’s latest sonic venture, ‘Sunny’, thrives on a relaxed groove that stays constant throughout, leaving plenty of space for his gritty vocals to soulfully meander as he cries out questions of life and love. The use of live saxophone brings a rich and organic element to the track, perfectly complimenting the electronically distorted vocal sample that introduces the track and returns periodically to add extra production punch.

Here’s what LAPP had to say about the track: “The song is about a man who wants to save a lady in the night from the men and the world that she lives in, all of which he believes are bringing her down. I wanted to create a track that was very much in the present. The instrumental is a cycle, revolving around consistent musical ideas. As the music follows a repeating progression, the man is constantly re-evaluating the world around him. The production is very raw and influenced by Seventies Soul. I wanted to put a modern edge on top of a classic style of to create a sound that blended two different moments in time. I also wanted to make the music reflects the twists and turns in the story’s plot. Questions of love, questions of time; this is Sunny.”

In terms of the visual, music video director Anton Novoselov explains that: “The song has a very strong narrative element to it, so we wanted to express that, rather than going for something more abstract. We settled on the idea that rather telling the story from the point of view of Sunny, the eponymous character who the unnamed narrator visits and reflects on, it would be more interesting to show the world of the narrator. So, although the lyrics suggest the narrator is reflecting on the life of Sunny, we suggested the idea that perhaps in fact he’s actually reflecting upon himself and the decision that he himself has made. The visual style goes to reinforce that. The infinite loop effect, in particular, serves as a visual metaphor for this man’s lifestyle: he’s trapped in a vicious circle of casual and empty relationships that he has grown numb to and it’s unclear whether he’ll able be able to break up the cycle.”

Stream ‘Sunny’ below.


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