Published on March 9th, 2019 | by Guest Editor0
On the Verge of World Domination, HIGHER BROTHERS Team Up With Soulja Boy in the Explosive Music Video for ‘Top’
Chinese rap stars, Higher Brothers, team up with Soulja Boy in the explosive music video for “Top,” a standout single from their recently released sophomore album, Five Stars. Directed by mamesjao, the blockbuster video transports Higher Brothers into a video game world where they are strapped up with futuristic weapons and sent on a mission to fight their way to the top. Higher Brothers performed all of the highflying stunts themselves and the video features a cameo from the one and only “Big Draco” a.k.a. Soulja Boy. Watch the “Top” video below:
Yesterday, Higher Brothers released their first merch collection. The five-piece capsule includes Five Stars-branded denim jackets, t-shirts and a hoodie. Limited quantities still available for purchase here.
In support of the album “5 Stars”, Higher Brothers will headline a world tour throughout China, North America and Europe. Kicking off in Higher Brothers’ hometown of Chengdu on March 23rd, the 27-dates include stops in Shanghai, New York, Chicago, Los Angeles, and the world’s biggest hip-hop festival, Rolling Loud in Miami. In September, Higher Brothers will perform in Europe for the very first time with headlining shows in Berlin, Paris, London and more. Several dates have already sold out but limited tickets are still available at higherbrotherstour.com.
Released February 22, 2019 via 88rising, Five Stars is the biggest Chinese hip-hop album ever and it has already earned critical acclaim from the likes of NPR, MTV, Complex, Genius and more. For the first time in history, China’s most successful rappers appear shoulder-to-shoulder with top lyricists from America, the birthplace of hip-hop. The 14-track project features many of hip-hop’s brightest stars including ScHoolboy Q, J.I.D., Soulja Boy, Denzel Curry, Ski Mask the Slump God, KOHH and Guapdad 4000, in addition to 88rising label-mates Rich Brian and NIKI. A testament to Higher Brothers mission to introduce Chinese culture to the world, the title, Five Stars, simultaneously represents China, top-quality, and global-internet culture.
“The current breakout stars of the Chinese hip-hop world,” (The New York Times) Higher Brothers are defining what it means to be Chinese in an increasingly globalized, internet-fueled world. Recently named ‘2018 Hip Hop Artist Of The Year’ by NetEase (one of China’s top music streaming platforms with over 600M active users) and featured in extensive profiles by international media likeCNN,Vice News,Rolling Stone and The Los Angeles Times.
Higher Brothers are already the most heralded rappers in Chinese history and this is only the beginning. Best known for acclaimed singles like “Made In China” and “WeChat,” the group “have held a certain panache for tapping into the sweet spot of rap culture that bridges the Eastern and Western hemispheres.” (XXL)
Since last year’s release of their debut album,Black Cab, Higher Brothers have exploded onto the world stage, racking up over 250M streams globally and appearing on tracks with many of hip-hop’s most exciting up and comers, including Blocboy JB, Ski Mask The Slump God, Goldlink, 03 Greedo and many more. They were featured alongside Joji, Rich Brian and AUGUST 08 on “Midsummer Madness,” the lead single from 88rising’s group album that reached #1 on Spotify’s Global Viral 50 chart.
Higher Brothers have also been tapped by brands like Adidas, Sprite and GUESS, and even connected with Russell Westbrook for an Air Jordan campaign in China. With their sophomore album, Five Stars, positioned to be the biggest Chinese hip-hop album ever and more unexpected collaborations coming in the new year, “Higher Brothers’ success story is more than a tale about four kids “making it”-it’s emblematic of a bigger trend towards globalization in hip-hop.” (GQ)
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