Razor’s Erin Bitar On The New E Prime Electric Scooter, The Future Of Razor, Tom Petty & More
People have known Razor for close to two decades as the creator of the best scooter on the market: the Razor Scooter. And yet Razor has way more than just scooters out there for sale these days, including electric heel wheel skates, hoverboards, and electric skateboards.
The new E Prime from Razor is an electric scooter designed for older kids and adults for easy, short commutes, as well as some great outdoor fun with the family. Designed to impress at school, the office or around the neighborhood alike, the Razor E Prime combines sleek style with electric efficiency to bring a new level of sophistication to every ride. It features a high-torque, an electric hub motor, folding technology and easy-adjust handlebars, cruising in style at speeds up to 15 MPH.
I had the pleasure of doing Q&A with Erin Bitar, the Vice President of Global Marketing for Razor — who also contributes regularly to the company’s blog — about Razor’s past, present and future. More on Ms. Bitar and Razor’s popular products can be found online at www.razor.com.
Do you remember when you first rode a Razor scooter?
Erin Bitar: I was an older sister to a younger brother in the early 2000s, which means, I experienced my first Razor scooter ride by “borrowing” my kid brother’s. He was not super happy about this! (laughs) I remember being very surprised at how much fun I had on my first cruise — my cool teenage self couldn’t hide the wide, grinning, silly smile on my face. My teenage cool had been busted! You never forget your first ride.
Do you have a favorite particular model of Razor scooter?
Erin Bitar: I am loving the Razor EcoSmart Metro Seated Electric Scooter right now. It’s super-fun to ride, features a cushy seat and handy basket for groceries, library books, etc. and is awesome for trips around the neighborhood.
You have been active on Razor’s blog, which I think is rare for an executive. Do you come from a writing background?
Erin Bitar: Our Razor Blog is definitely a labor of love with posts written by a variety of passionate contributors. Some of us are writers and others just avid Razor fans excited to share our experiences. We are always looking for more contributors so please reach out if you are interested — email our team at [email protected]!
So what is new and exciting for Razor at the moment?
Erin Bitar: At CES in Las Vegas and at New York Toy Fair we premiered our 2019 new product line which includes rides for kids and adults. I am really excited for the E-Punk micro bike and UB1 seated electric scooter. Both are super-compact, totally portable, and fantastic, fun rides.
Razor scooters have been in the market for close to two decades. Has the design of the non-electric model changed much over time?
Erin Bitar: I work closely with our product development team and have to say, the design of the original Razor A Kick Scooter has not changed much. We have definitely expanded the color options, created limited-edition versions like last year’s Transformers BumbleBee Razor A Kick Scooter that premiered at ComicCon in San Diego. Stay tuned for more coming out this year!
For someone interested in an electric model, around how much do they need to be charged?
Erin Bitar: Razor electric scooters can be re-charged quickly, in a few hours. Additionally, this year, in an effort to reduce riding downtime, you will see new electric scooters from Razor powered by quick-change replaceable batteries — follow us @RazorWorldwide to hear when they launch!
Overall, is there something you wish more people knew about Razor as a company?
Erin Bitar: In 2020, Razor will celebrate our 20th anniversary. Razor has been the worldwide leader in scoters since 2000, when we made the kick scooter a global phenomenon. Since 2000, we’ve sold a whopping 34 million scooters, including 13 million electric scooters, truly incredible. We are THE ultimate scooter company.
As a music-centric publication, I must ask: What was the last concert you attended for fun?
Erin Bitar: Yes! I saw Tom Petty at The Hollywood Bowl — an incredible life experience. The Tom Petty channel on Sirius radio is always a go-to on my drive home.
Finally, Erin, any last words for the kids?
Erin Bitar: Let’s get outside and play! In today’s world where new toys and technology can keep kids inside hooked to digital screens. I love that our Razor product innovations encourage kids and families to discover ways to play together outside. So hop on a Razor Ride and have some fun!
About the Author
Darren Paltrowitz Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."
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