Rhyme Report

Published on October 22nd, 2019 | by Guest Editor

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Joya Mooi Unveils Nostalgic Official Video For ‘Been Here’

Amsterdam-born artist Joya Mooi has now unveiled the official video for her latest single ‘Been Here’.
 
The vintage-styled video for ‘Been Here’ draws on a hazy, nostalgic vibe that ideally complements the track’s theme of recurring life events, such as relationships gone wrong and cycles in addiction. Produced by Blazehoven and released as a single last month, the track sees Joya draw on her trademark emotionally-charged sound. 
 
‘Been Here’ is taken from The Ease Of OthersJoya’s latest album which was released last month. A deeply personal LP, it delves into her family history, tackling themes of identity, heritage and the various relationships throughout her life. Conversations with family members are interspersed between the tracks, with Joya ensuring that introspection and self-reflection drive the creative process.
 
Discussing The Ease Of OthersJoya previously explained that it intends to “explore what it means to me to be South African, Dutch, mixed race, with roots shattered all over. On a daily basis I relate differently towards my cultural background, and I wanted to be honest about that. It’s not just black and white, there’s this grey area with different elements that make me feel like I belong/matter – anywhere – that I have learned to define myself. The songs are taking place in the now, sometimes looking back. I’m open about how I grieve & how care for myself and mostly – I think – it’s a celebration of me and my family.”
 
Characterised by her background as a conservatory-trained musician, Joya’s work has been strongly influenced by jazz, hip-hop and R&B – as well as her South African roots and experiences as part of a new generation from the African diaspora.
 
One of the standout tracks from a compelling debut album, the wistful official video for ‘Been Here’ is the perfect visual aid for the track’s contemplative aura.



About the Author

Jessica Dupree has forged a highly successful path in the entertainment industry as an Entertainment and Film Publicist, Producer, Philanthropist, and Journalist. Fervent in her belief that her gift would make room for her and bring her before great and mighty men and women. In 2014, Dupree moved from Florida to California unemployed with a 1-way ticket, and a hotel room booked for 7 days. Knowing her value and worth, coupled with a high sense of integrity and work ethic Jessica later took the risk and a leap of faith to transition into entrepreneurship as Founder and CEO of The Dupree Agency. With over 20 years of experience now under her belt, Ms. Dupree is known as a strategic thinker, savvy businesswoman, powerhouse publicist, master networker and relationship builder, and is well known for her ability to work a room. She has spearheaded PR campaigns for Grammy Award Winning Recording Artists and Producers, Entertainment Executives, and Film Festival Awardees. As a journalist, she has interviewed Governors, Hollywood Walk of Fame recipients, Business Moguls, and Music Legends.


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