Published on November 18th, 2019 | by Jerry Doby0
Vevo Announces Layton Greene as One of Their Next ‘DSCVR Artist to Watch’
Vevo has announced its 2020 ‘DSCVR Artists to Watch’ – including Layton Greene! Vevo’s DSCVR program offers emerging artists a built-in platform to showcase their talents with live performance videos and more. Vevo has a long history of helping artists break through to new and wider audiences. Past alumni of Vevo’s DSCVR ‘Artists To Watch’ series including Billie Ellish, Alessia Cara, Little Simz, SlowThai and Lewis Capaldi.
Back Story – A vocalist who takes inspiration from R&B and hip-hop, Layton Greene became an overnight star in late 2017 when a homemade video of her singing Kodak Black’s “Roll in Peace” went viral and gave her an audience of millions. Greene was born in St. Louis, Missouri, on December 4, 1998. She grew up with a love for music and sang for her own enjoyment, but didn’t begin taking it seriously until she was 18 years old. Greene began making videos of herself singing some of her favorite tunes and posting them on social media. One of them was a version of Kodak Black’s “Roll in Peace,” with Greene putting her own spin on the lyrics. To her surprise, after posting it, the clip began attracting attention far beyond her circle of friends, going on to receive more than half a million views. Greene next partnered with producer G-Styles, recording a more professional version of what she called her “Roll in Peace Remix,” and after it was posted online in November 2017, it exploded, receiving over three and a half million plays. The track became popular enough to rise to number 12 on the Hot R&B Songs chart. A few days before the end of 2017, Greene dropped her second studio track, an interpretation of Derez De’Shon’s “Fed Up” that she called “Fed Up Remix.” With G-Styles once again at the controls, Greene had recorded another success, and she celebrated by quitting her day job at a restaurant to focus on music full-time. In 2019, she released the single “Leave Em Alone,” which also featured Lil Baby, City Girls, and PnB Rock.
The DSCVR team says, “Layton Greene is the real deal. The team at Quality Control has a proven track record for developing new talent, and as their first R&B signing, Layton finds herself in great company alongside artists like Migos and Lil Baby. We’re proud that the DSCVR ‘Artists To Watch’ stage is one of the first places fans will be able to see her perform live.”Tweet