Vevo Unveils 2023’s Top Chart-Topping Artists and Videos
Vevo, the unrivaled music video network, lifted the curtain on its chart-topping sensations and viral hits of the year, showcasing the artists and music videos that set the platform ablaze throughout 2023 with unprecedented viewership and massive fandoms.
Vevo’s Annual Showcase: A Window into Fandoms and Cultural Trends
“Vevo’s annual charts help us track fandoms, viewership patterns, and what’s happening in the cultural zeitgeist,” expressed JP Evangelista, Vevo’s Senior Vice President for Content, Programming and marketing. “Music videos stand the test of time and not only remain influential in pop culture but are also a powerful art form for building and fostering the artist-fan connection, especially in today’s competitive landscape.”
U.S. Top Artists: Taylor Swift, Lil Baby, and KAROL G Lead the Charge
In the United States, Taylor Swift reigns supreme as Vevo’s ‘Most Watched Artist’, securing a staggering 649.5 million views in 2023. The ‘Eras’ tour saw a resurgence of Taylor’s Vevo catalog, driving lifts in views for iconic tracks like “All Too Well: The Short Film,” “cardigan,” and “Fifteen.” Lil Baby follows as the second most-watched artist in the U.S., amassing close to 612.7 million views, while KAROL G, Morgan Wallen, and Drake complete the U.S. Top 5 Artists chart.
Global Chart-Toppers: KAROL G, Shakira, and Taylor Swift Dominate
Globally, KAROL G continues her reign as the ‘Most Watched Artist’ on Vevo for the third consecutive year, securing 4.7 billion views in 2023. Shakira claims the second spot with 3.2 billion views, followed by Taylor Swift, The Weeknd, and Feid in the Global Top 5 Artists chart.
Spectacular Music Videos: Highlights and Viewership Records
Among the year’s top music videos, “TQG” by KAROL G and Shakira emerges as the ‘Most Watched Music Video’ worldwide, clocking in 880 million global views and a staggering 181.9 million views within its first two weeks.
In the U.S., Hip-Hop artist Toosii and his “Favorite Song” captured the top spot with 101.8 million views. Miley Cyrus’ “Flowers” and other captivating videos by Ice Spice and Nicki Minaj, Becky G, and Peso Pluma, also made blasted off on Vevo, captivating audiences nationwide.
A Powerful Year for the Ladies: Female Empowerment and Creative Evolution
JP Evangelista highlighted the impactful year for iconic women artists, acknowledging Taylor Swift’s standout year and the thematic elements common in top videos, celebrating Easter eggs, messages of empowerment, and symbolic choreography.
The year’s charts further highlighted the global growth of Latin music and the instrumental role of social media in music video discovery, underscoring the platform’s unique influence on global music trends.
Vevo’s top charts 2023 offer an informative glimpse into the data around the ever-evolving landscape of music videos, reflecting artistic brilliance and the deep connection between artists and their devoted fanbases.
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About the Author
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
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