Published on December 3rd, 2019 | by DiamondKesawn


Lil Richye makes it clear that he Wants The Bag!

Rapper and author Lil Richye has returned with the visual for his hit single “I Want The Bag” produced by super producer Zaytoven.

Lil Richye is making his mark across multiple industries as an artist, songwriter, entertainer, author, influencer and fashion trendsetter.

Watch “I Want The Bag”

At 15-years-old, the Charlotte, NC native is already a performance veteran with over a decade of experience under his designer belt having ignited stages since the early age of 3. The child prodigy was rooted in church and grew up singing in the choir, which is where he developed his voice. Music has always been the family business; his parents founded Let’s Ride Records and ran much of the operation from home. As a result, Lil Richye was exposed to the creative process of the business and also the hard work it took to be successful.

His parents recognized the musical potential in him and his two younger brothers and spearheaded the formation of the group PB3. The Three Porter Boys began making a name for themselves on the local scene however when the eldest member of the trio discovered a void of positive Hip-Hop music on the radio, he ambitiously decided to fill it.

Within a week, he had written and recorded a single called “Generation Next” with a heavy hitting beat and relatable lyrics that all ages could vibe to. What he did was create a lane in rap that spoke to his generation and beyond in a revolutionary new way. He combated the negative energy usually found in the genre and replaced it with optimism to demonstrate there was more to life in lyrics than drugs, misogyny and violence.

Lil Richye has essentially, made positivity cool again giving neighborhoods around the globe hope. It was in the same uplifting spirit that he penned his first book, ‘Big Brother, Big Shoes,’ in honor of his responsibility as a role model to not just his family members but to the youth of the world.

Blessed with an extraordinary combination of intrinsic talent, heart and charisma, the young visionary aims to create a narrative in his music that offers a different perspective.

As an authentic storyteller, he draws from a variety of life experiences and artistic influences. From old-school legends TupacSlick Rick and KRS ONE, to new age lyrical poets J. Cole and Kendrick Lamar, the multi-hyphenate did his homework, which underlines his respect for the art form.

In January of 2019, Lil Richye starred in Lifetime’s The Rap Game hosted by Jermaine Dupri, who dubbed his little brother’s PB3 collective as “the next Kris Kross” when he met them.

It was his appearance on the competitive talent show that led to him establishing a relationship with multi-platinum and Grammy-winning producer Zaytoven. As a fan of Zaytoven’s work with artists such as FutureMigos, and Gucci Mane, when Lil Richye was eliminated from the show, he felt that while he might’ve metaphorically lost the battle, he won the war as he gained a mentor in the legendary beat maker.

In true Lil Richye form, he processed the disappointment of his elimination by writing it out this time in the form of another book, ‘The NO That Meant Go! GO HARDER!!!’

The book’s primary message was to encourage young people to think of a setback as a setup to a greater opportunity.

Due to his passion for writing Lil Richye was recruited by the Charlotte Hornets “Excellence In Education” initiative, a traveling book bus program that emphasizes the importance of reading to area elementary school children.

Lil Richye’s most notable single “I Want The Bag” produced by Zaytoven, embodies their collaborative connection. The two bonded over church and family values, as well as their love for both sacred and secular music.

Lil Richye has defied the rigid classification of rap music by pushing the culture forward with a history of alternating between boy next-door and outspoken boss but either way, he is on a mission to impact the world in a progressive way.

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About the Author

When it comes to the Name DiamondKesawn, it truly speaks for itself. Born Kesawn Cooper, in conjunction with the fact that he is known to be a girls Best friend aka Diamond; you get the Birth of DiamondKesawn. The Self Made Media Socialite is dedicated to the continued Growth and the Development of himself, DKP the Brand, RAmag and the Brands of those he will touch. Buckle your Seat Belt as it’s always a Roller Coaster Ride with DiamondKesawn. #MindYou

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