Roddy Ricch’s ‘The Box’ Rockets to No.1 on Billboard Charts

The Roddy Ricch Billboard issue that just hit online and will be on stands Saturday 2/15

Billboard Cover: Roddy Ricch’s YouTube Success That Helped ‘The Box’ Rocket to No.1 on Billboard Charts

The COVER features 21-year-old Roddy Ricch who has launched himself into the hip-hop scene with his hit single “The Box” which has now spent five weeks at No.1 on the Billboard Hot 100 alongside his debut album, Please Excuse Me for Being Antisocial, which topped the Billboard 200. He also recently won his first Grammy Award for best rap performance as a featured artist on Nipsey Hussle’s “Racks in the Middle” and has utilized YouTube as a tool for his success with daily views that reached as high as 11.5 million.

Lyor Cohen, YouTube’s global head of music, discusses how YouTube fits in the music business by signing up more subscribers, helping break acts like rising rap star Roddy Ricch and bringing serious revenue to the industry ($12 billion to the music business globally to date) that’s finally winning over some label executives.

Roddy Ricch on growing up in Compton: “I went to sleep to two things: a mariachi band for a quinceañera or gunshots. I never want to go back to that, and I never want the people around me ever to have to go through that continuously. It’s so much bigger than a trophy. It’s like, ‘Yeah, we won, but what did we really win?’ ”

Lyor Cohen on Roddy Ricch’s success: “Compton, rap music and YouTube are lucky to have an artist explode on the scene like Roddy … We feel so fortunate to be able to play a small part introducing him to fans around the world.”