Published on April 29th, 2020 | by Darren Paltrowitz
0A Look At Rao’s New Homemade Live Cooking Series Via Instagram
Last year, Rao’s Homemade — reportedly the leading brand of premium pasta sauce in the world — made headlines last year when it took back the eggplant emoji. To do that proper take-back, the clean label brand launched the first ever recipe text generator and inspired millions of people to freely text eggplants, peaches and other food-related emojis in order to find inspiration for their next meal.
With hundreds of millions of people — if not billions of people — currently spending more of their days at home at the moment, there is an immediate need for entertainment. And for many people, cooking is an essential form of entertainment. Rao’s Homemade has come to the rescue on this end, while also providing this content for a great cause. The brand recently began providing recipe inspiration to consumers, kicking off Sauce For Cause — an Instagram Cooking Series benefiting Jersey Cares’ COVID-19 relief efforts — earlier this month. Instagram content aside, the Jersey Cares program includes a food delivery program catering to those in need.
Its April 24th edition included culinary expert, television personality, food writer and author Gail Simmons who created her infamous Spaghetti Pie. To-date, the program has featured chef Serena Wolf, author Dawn Perry, morning show host Elvis Duran, Danielle Monaro.
In addition to donating to Jersey Cares on behalf of all of its guest chefs, the program by Rao’s Homemade is featuring a “Make One, Give One” component – for every fan who makes one of the featured dishes at home, Rao’s Homemade will donate one meal to a family in need via Jersey Cares.
More information on all things Rao’s Homemade can be found online at www.raos.com.