Hype Style/Beauty

Published on May 4th, 2020 | by Dr. Jerry Doby


Sprayground Launch New Innovative Collection With 3D Computer Animated Models During Coronavirus Lockdown

Sprayground – the world’s most innovative accessory and backpack and influential streetwear brand, launched its latest backpack collection, Miami 305, using 3D computer animated models in photoshoot and short film. 

The coronavirus health pandemic has disrupted the fashion industry in a manner that is completely unprecedented in recent history. The virus brought along with it international lockdowns, social distancing orders and a global economy in peril. The fashion industry has had to make a drastic pivot into how they now launch collections, as well as what they’re launching in terms of consumers’ needs. 

Like other fashion brands, Sprayground has needed to get even more creative than usual to ensure they’re getting the content needed for upcoming collections, during a time of global lockdown and social distancing. 

For the Miami 305 collection, Sprayground developed their own 3D computer animated models and did a photoshoot with them. They also created a short film, where you can see the models wearing the backpacks during a police chase on motorbikes. 


The new collection includes two backpacks and two duffle bags with a ‘Miami Vice’ vs Sprayground vibe design. 

Founder and creative director, David Ben David said, “We’re continuously looking to find new ways to launch, and given the current circumstances and having to social distance, we thought, why can’t we still launch this collection? So we made the decision to create our own models, it was super fun to get involved in something so new for us, and I expect this is the start of the future!” 

The creative brand recently added a collection of face masks, which sold out within less than one hour, and are currently working on new designs to launch in the next couple of weeks. This 

comes just a week after the company utilised their manufacturing facility to make and donate 20,000 surgical masks to New York hospitals to help fight the spread of COVID-19. 

The new collection is available to purchase online at www.sprayground.com. 

About Sprayground The rebel Travel company started in 2010 by DAVID BEN DAVID as a cure to the boring and mundane bags that dominated the market. Bringing art, design, music, travel and the 6th sense into fashion to revolutionize a market that was known to be for utilitarian purposes. Today the bags are seen globally in over 30 countries with over 20 INTL Distributors with pop-up Locations in the USA and Brick & Mortar stores in Shanghai and Beijing. Collaborations such as NBA, Chris Brown, Spike Lee, Buzz Aldrin, Young Thug, The Game, Shaquille O’Neal, MARVEL, Odell Beckham Jr, The Colombian Army and Humanitarian Organizations. The brand has since evolved into travel luggage, outerwear and footwear, as well as starting a Music Label called Creative Outcasts. The brand has become a collectible item, with fans collecting over 30-70 bags. All Product is made in limited runs and never produced again!


About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.

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