Shop Talk With Music Executive Amir Boyd

Having successfully navigated from party promoter to radio and record label executive, with stints in talent management, Amir Boyd, who currently serves as the Senior National Director of Urban Promotions for Interscope, is the epitome of successful evolution.

As a natural athlete and with his sights clearly set on professional sports, Boyd eventually had a vast change of plans when dreams of a career in football fizzled out. While attending Morgan State in Baltimore, MD, Amir cofounded Highlife Productions where he threw some of the hottest parties both on and off campus, so much so that WPGC in Washington, DC , soon took notice ultimately assisting in propelling Boyd right into a career in radio. From there, Boyd worked as Promotions Assistant for WPGC, from 1999 to 2001.

Flash forward to 2006, none other than one Kevin Liles, then of Warner Music Group, personally recruited Amir Boyd to serve as the Southeast Regional Promotion Manager for Special Ops; a promotions division of WMG. During this period, Boyd spearheaded all promotions for the Bad Boy label, as well as high profile Hip Hop acts such as Trina, Webbie, Lil Boosie and Yung Joc. It was around this same time that Amir also founded his very own company, PrAmir Promotions LLC, in order to help indie imprints in particular to create their own radio and promotional campaigns.

Next, Interscope came calling and appointed Boyd as Southeast Regional Promotions manager allowing him to work alongside top tier artists including 50 Cent, Robin Thicke and Young Buck,

T.I.’s Grand Hustle Entertainment and Epic Records, where he was instrumental in the signings of both Future and Cash Out, followed suit. Amir Boyd has also had a hand in managing the careers of comedian Lil Duval, rapper Nick Grant and Big Boi of OutKast.