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Published on September 1st, 2020 | by Darren Paltrowitz


A Look At Miller Lite’s New 1970s-Style “Miller Timeshare” For 2020

Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite — the original great-tasting light pilsner beer — was introduced nationally in 1975 and is among the top 5 selling beers in the United States. The brewery’s oldest enduring beer is Miller High Life, also known as “the Champagne of Beers.” It was introduced in 1903 and still is brewed with the same yeast strain that Miller carried in his pocket from Germany.

Bringing things up to modern day, 2020 needs to get its groove back, so Miller Lite is bringing you good vibes only through “the Miller Timeshare.” This Midwest pad lets you escape 2020 and go back in time for a more carefree Miller Time. For $96 a night, a group of buddies can book their stay at the Miller Timeshare exclusively on and enjoy Miller Time like it’s 1975.

Commented Courtney Dugan, director of activation for Miller Lite: “End of summer travel looks a little different this year, but it’s still time for Miller Time.” Continued Ms. Dugan in a prepared statement: “So Miller Lite created the Miller Timeshare, a groovy space for a small group to get together, put on a record, crack open some beers, and escape 2020 for a couple days.”

Miller Lite took what once was an everyday lake house and completely overhauled it into the Miller Timeshare to take people back in time to 1975. The Miller Timeshare is complete with mod furniture, a bomb avocado-colored kitchen, groovy shag carpets, nifty house plants and funky wood paneling. The pad also features a stellar game room with a pinball machine, a fancy old-school record player and throwback 1970s board games; this writer is not sure about the appliances in the kitchen.

To book said Miller Timeshare, visit starting September 4, 2020 at 9:00 AM CST. Groups up to 8 people can book the Timeshare — 3 night maximum — for dates between September 10, 2020 and September 30, 2020; all visiting guests must be at least 21 years of age, which means a date of birth of September 10, 1999 or earlier. Booking is first, come first served… so be there or be square; of course the “while supplies last” and “void where prohibited” jargon generally associated with promotions and giveaways applies to this happening.

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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."

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