Sean John Powerfully Missions Their “Vote Or Die” Campaign Revival With the Latest Vote Or Die “Vote For…” Initiative Creating an Urgency to Educate and Empower

A campaign revival focusing on everyday men and women and the issues that impact them

With a growing demand for change in the world, men’s lifestyle brand, Sean John is focused on enforcing and empowering consumers to vote. Sean John, seanjohn.com/voteordie, officially launched their evolved platform which will include the relaunch of their Vote or Die “Vote for…” digital campaign to not only drive customers to vote but also bring current issues including education, human rights, economics, and more to light. Additionally, Sean John released powerful videos and visuals that evoke emotion to inspire individuals to take action and register to vote. To support the launch a capsule collection of two new “Vote or Die” t-shirts are now available for purchase.

The Vote or Die “Vote For…” campaign comes 16-years after Sean John rolled out the initial campaign. Sean John is taking an intentional approach with an action-driven campaign highlighting the stories and profiles of everyday men and women that are directly impacted and feel heartily about the unfair current events and injustices that continue to occur in America.

There are two impactful videos, one tapping into the frontline individuals who are bringing awareness to the issues affecting a majority of the people in this country, while the other is a thought-provoking and emotional video featuring former Obama press aide, Desiree Barnes. The brand shares these heartfelt visuals through a targeted digital campaign on Youtube. A key approach throughout creating these visuals was the juxtaposition of high fashion photography, design aesthetic, and everyday people rather than models as talent. A number of tag-lines and calls-to-action are also included in the photos to express the urgency of the current political and social climate in a memorable way.

Sean John partnered with RO NEW YORK, a full-service marketing agency, and Ouigi Theodore, Brooklyn Circus to develop this impactful awareness digital campaign. Sean John will drive customers from seanjohn.com/voteordie to Pro-Vote.US, an anti-racism resource page created in response to the protests and ongoing conversations surrounding race in America, to receive the most up-to-date, and relevant voter and #Blacklivesmatter coverage and information.

For further information and updates, please visit seanjohn.com/voteordie

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.