Rhyme Report

Published on October 22nd, 2020 | by Rive


Unprecedented Success of Disney+ Series WandaVision Trailer Drives Release of New Video and Classic Hit “TWILIGHT TIME”

Marvel® Super Heroes Wanda and Vision Electrify with Rock & Roll Hall, Vocal, and Grammy® Halls of Fame Group The Platters® : Unprecedented Success of Disney+ Series WandaVision Trailer Drives Release of New Video and Classic Hit “TWILIGHT TIME”

Boston, Mass – October 16, 2020 – The groundbreaking success of the recently released Marvel Studios, Disney+ WandaVision series trailer prominently featuring The Platters timeless hit Twilight Time has prompted the acclaimed international vocal group to release a new video and a single.

The WandaVision trailer (https://www.youtube.com/watch?v=sj9J2ecsSpo) lit up the social media landscape, drawing millions of Marvel Cinematic Universe fans to both discover the vocal group and one of its early classic tracks. The song has left many to wonder how the group looks and sounds like today.

Frederick J. Balboni, Jr., Chairman, President, and CEO of Herb Reed Enterprises LLC, commented, “The Twilight Time video puts faces to The Platters name and affords millions of our fans here and abroad an opportunity to see the group today. He continued, “The re-release of Twilight Time provides everyone a chance to download it into their playlists for continued enjoyment.”

The WandaVision broadcast trailer introduces The Platters to new generations of worldwide listeners. It has reportedly topped all social media trailer traffic for 2020, beating Marvel Studios film Black Widow, Disney’s Mulan, and the latest James Bond film No Time to Die. The trailer ranked as the second-highest trend on YouTube and Tumblr and the fourth-highest on Twitter.

The trailer holds the distinction of achieving the highest 24-hour draw for any online streaming service advertisement. According to Deadline Hollywood (Deadline.com), the WandaVision trailer viewed over 53 million times, has more than 36 million views coming from uploads across YouTube®, with over 4 million views on Facebook®, and 10 million on Instagram®, and more.

You can immediately access the Twilight Time video on social media via www.theplatters.com. Starting on Tuesday, October 20, 2020, the single will be available on iTunes/Apple Music followed by multiple online stores including; Spotify, Pandora, and more over the next three weeks. Check our official Facebook page https://www.facebook.com/theplattersnow for distribution details.

About The Platters

Founded and named in Los Angeles, California by Herb Reed, the only group member to appear on all of The Platters 400 plus recordings, was the only continuous member of The Platters until he died in 2012. For the first time in 50 years, the timeless vocal group is on tap to release an EP/LP containing brand new music, adding to their extensive repertoire. The release is scheduled to debut in the Spring of 2021.

The Platters are Kingsley “Cousin Brian” McIntosh, “The Professor” Lance Bernard Bryant, Leslie “TEEF” Mone’, and Omar “Scooby” Ross.

About the WandaVision Series and Trailer

The six-episode WandaVision series is the first in a new slate of Marvel TV shows for Disney+ expected to debut in late November or December 2020. WandaVision is the first series in Phase Four of the Marvel Cinematic Universe (MCU). The edgy new series is set in the MCU and suspected of taking place after the events of 2019’s Avengers: Endgame, the saga’s final film.

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