Published on July 9th, 2021 | by Crystal Willis0
LOOP Agency Curates ‘Next Stop: Antigua’ Birthday Escape for Founder Alisa Jacobs at Hodges Bay Resort and Announces Partner Antoinette Williams as CEO
Exotic Getaway Sponsored by Levi’s, Silver Whisk Elite, BoxyCharm and Pink Star Cafe Catered to Creatives, Athletes and Executives Such as Mortal Kombat Actor Mehcad Brooks, Houston Texan Justin Reid, Clubhouse Star Swan Sit, and More
Cultural marketing agency LOOP recently debuted the launch of an exclusive ‘Next Stop’ series of destination creator escapes, beginning with an exotic birthday celebration for LOOP Founder and Queens Gaming Collective Founder and CEO Alisa Jacobs, which took place on the Caribbean island of Antigua. The weeklong tropical getaway welcomed a hand-selected group of 40 new-era influencers including activists, artists, creatives, entertainers, executives and entrepreneurs to the ultra-luxe Hodges Bay Resort and Spa in Saint Johns for a unique, authentic and immersive, glamorous island adventure.
The women-owned experiential marketing agency, previously run by partners Alisa Jacobs and Antoinette Williams, curated a sprawling itinerary of sponsored excursions, festive events, beachfront fitness, exquisite culinary, and pampering wellness activations for guests such as Mortal Kombat star Mehcad Brooks, celebrity stylist Mikiel Benyamin, past and present NFL players like Houston Texan Justin Reid, ex-Nike VP and Clubhouse legend Swan Sit, and many more. Coincidentally taking place over the Juneteenth national holiday and Summer Solstice, the mélange of professionals relaxed, celebrated, and created abundant connections while being catered to through elevated five-star experiences such as surprise sunset massages on the beach after a sun-soaked day at sea, and beachside horseback riding.
Formally kicking off the festivities with a luxurious 7-course private tasting menu presented by celebrity chef company Silver Whisk Elite, guests celebrated LOOP Founder Alisa Jacobs’ birthday and the announcement of longtime friend and business partner Antoinette Williams’ new appointment as CEO. Jacobs will remain involved as a senior advisor and chief strategist.
In true LOOP fashion, the crew of creatives received one-of-a-kind Levi’s and BoxyCharm customized gifts, such as branded denim jackets with the LOOP swoop logo across the back and tagline “Culture Over Everything,” and premium beauty boxes with full-size designer cosmetics and skin care products from Marc Jacobs, Laura Mercier, and more. Pink Star Cafe provided sultry beverages all week, fueling synergistic conversations and collaborations to evolve into million-dollar deals and life-long friendships.
As the perfect backdrop for the creators’ escape, Hodges Bay Resort and Spa became the ultimate post-quarantine adult summer camp, providing the top-of-the-line hospitality with its remarkable, accommodating staff. Owner Jeff Wellemeyer is committed to the local community, increasing awareness and attracting tourism to the Caribbean country, a hidden gem. In the wake of the pandemic, the efforts are to create new jobs and opportunities to strengthen the economy.
Co-owner Chris Harding is a champion for the creative class as well. The resort’s dedication to the arts is evidenced by the Brendan Murphy designed hearts installation in the lobby, and an iconic, metallic Space Man sculpture on the dock. They are currently building a recording studio onsite.
The social experiment took talented tastemakers on a retreat to collaborate rather than compete. Women supporting women is always a reason to celebrate. Next Stop: To Be Announced. Stay tuned…
All photo credit: Jennifer Johnson @jenjphoto