Atlanta Singer-Songwriter Señoj Drops New Video and Single “Lost”

Atlanta-based singer-songwriter Señoj, who was recently featured on SoundCloud’s artist platform Repost, has released an exciting new video and single called “Lost”, which is a much-anticipated follow-up to her tracks “Selfish” and “Running”.

Jeff Ponchick, Vice President and Head of Repost at SoundCloud, recently commented on Señoj’s talent saying, “Coming from a city celebrated for its genre-bending hip-hop and soul, Atlanta native Señoj is the latest artist to prick our ears from this musical hotspot. With an alluring style of modish R&B, her enchanting vocals set the perfect tone for a contemporary pop song. With a sound akin to Ariana Grande, Señoj is a new pop diva bound to make her mark”. He further suggested her music would be appreciated by fans of Ariana Grande, NAO, and Sinead Harnett.

“Before writing ‘Lost’, I started to realize that I was fixated on a person’s potential in a relationship, rather than who they were in the moment”, says Señoj. “I’d focus on all the things that were only possibilities, who they could be instead of who they are. I was so caught up in this idea of a perfect relationship that I was ignoring what was right in front of me. ‘Lost’ is about me coming to terms with what I was doing and talking it out with myself. It flowed for me so easily because it’s so real”.

The “Lost” video was produced on a COVID-safe set by the Atlanta-based, EMMY award-winning producer/director Thang Ho who is the Founder of HOCA Studio, and it was directed by Annamaria Schreiber. Ho’s credits include the EMMY-winning music video “Noah”, which features the Billboard chart-topping artist Halie Loren. In 2020, Ho received the Best Director Award at the Georgia Shorts Film Festival for his film Caretakers.

“When I heard ‘Lost’, I was captivated by the uniquely ethereal sound and raw lyrics of the work, and I knew that I wanted to collaborate with Señoj,” enthuses Schreiber. “During production, every step of the way Señoj was there, working alongside me to craft the identity of the music video. She carries a specific star quality in front of the camera. Señoj gave it her all, with each performance piece hooking the audience with her emotion. ‘Lost’ is a music video that is introspective and reveals the fears and decisions she faces in her life as she looks in a mirror”.

In addition to releasing “Lost”, Señoj has been in the studio producing tracks with the multi-platinum, Golden Globe, and GRAMMY award-winning producer Slikk who has worked with Ariana Grande, Chris Brown, Lil’ Wayne, and Tamala Mann.

Señoj plays the guitar and is a classically trained pianist and vocalist. She is a GRAMMY Songwriter’s Camp prodigy and a recipient of the Ella Fitzgerald Songwriters’ Scholarship. Señoj has already caught the attention of music supervisors with “Leave It Alone” featuring in the Amazon Prime movie, The Morning After, a comedy starring Karon Joseph Riley, Ernestine Johnson, and Marquita Goings.

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.