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Published on August 16th, 2021 | by Dr. Jerry Doby


PodcastOne Sets Exclusive Sales and Distribution Deal With Grammy Nominated B-Real’s Dr. Greenthumb

PodcastOne, a leading podcast platform and a subsidiary of LiveXLive Media (NASDAQ: LIVX), announced today that it secured the exclusive sales and distribution rights for B-Real’s Dr. Greenthumb podcast and the sales rights to the show in its vodcast form. Created by legendary West Coast hip-hop group Cypress Hill lead singer and founding member, B-Real, Dr. Greenthumb is available on PodcastOne, Apple, Spotify, Facebook, Amazon, and wherever podcasts are heard.

Live-streamed from B-Real’s state-of-the-art recording and podcasting studio in Los Angeles, Dr. Greenthumb launched in January of 2020 as one of the very first vodcasts and quickly rose to become one of the most sought after sources of content and entertainment for all things entertainment, music, and cannabis. With over 300 recorded episodes to date, the vodcast and podcast offer cannabis enthusiasts some of the most unique and compelling perspectives available today. Guests have ranged from Tommy Chong, George Lopez, Tony Hawk, Matt Barnes, John Sally, and Ricky Williams to Jack Osbourne and Lupillo Rivera.

“PodcastOne has set the bar for what podcasts have become. With their amazing roster of shows, best-in-class distribution, and advertising approach, there is no other platform for the Dr. Greenthumb podcast. I am excited to partner with Norm Pattiz and the PodcastOne family,” said B-Real.

“B-Real is the voice of a culture and proves it with his highly sought after podcast and vodcast and Norm and I are thrilled to have him with PodcastOne. The addition of Dr. Greenthumb to the PodcastOne roster of shows adds robust and unique content for our listeners to discover and embrace, further strengthening PodcastOne’s place as a leader in providing well-rounded and diverse content for an inquisitive podcast audience,” said Kit Gray, President of PodcastOne.

Grammy-nominated as one of the founding members of the pioneering Cypress Hill hip-hop group, B-Real shot to superstar and culture steering status in the early ’90s with his fresh and distinct style of music. One of the first-ever Latino hip-hop stars, B-Real’s decades-long fervent advocacy of the use of cannabis both medically and recreationally was instrumental in raising public awareness for the legalization of marijuana and inspiring multiple generations to embrace cannabis culture. B-Real has toured the world and influenced generations both with his music and his message.

About PodcastOne

PodcastOne is a leading advertiser-supported podcast company, offering a 360-degree solution for both content creators and advertisers, including content development, brand integration, and distribution. Acquired by LiveXLive Media in 2020, the two entities have subsequently teamed to create a new video podcast (Vodcast) network under the LiveXLive umbrella.  Amassing more than 2.25 billion downloads per year with 300+ episodes distributed per week across a stable of hundreds of top podcast programs, including influencer talent like Adam Carolla, Kaitlyn Bristowe, Steve Austin, Armando “Pitbull” Perez, Jordan Harbinger, Heather Dubrow, The LadyGang, Dr. Drew, Brett Favre, Robert Horry, Michael Cohen and top-rated true crime shows including Court Junkie, A&E’s Cold Case Files, American Nightmare, First Degree and more. Its shows are distributed across its own platform as well as LiveXLive’s owned-and-operated channels on mobile, mobile web, desktop and SmartTV’s. PodcastOne is the parent company of LaunchpadOne, an innovative self-serve platform developed to launch, host, distribute and monetize independent user-generated podcasts.  PodcastOne is the brainchild of Radio Hall of Famer, Norm Pattiz, also the founder of Network Radio-giant, Westwood One.


About LiveXLive Media, Inc.

Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the “Company”) (pronounced Live “by ”Live) is a global talent-first, interactive music, sports, and entertainment subscription platform delivering premium content and livestreams from the world’s top artists. The Company has streamed over 1,800 artists since January 2020, a library featuring close to 30 million songs, 500 expertly curated radio stations, 235 podcasts/vodcasts, hundreds of pay-per-views, personalized merchandise, an NFT business, and has created a valuable connection between brands, fans, and bands. LiveXLive Media’s other major wholly-owned subsidiaries are LiveXLive, Slacker Radio, React Presents, Custom Personalization Solutions, and PodcastOne, which generates more than 2.27 billion downloads per year and 300+ episodes distributed per week across a stable of hundreds of top podcasts. The combination of acquisitions and the expansion of products and franchises have secured LiveXLive as a top-rated music, entertainment and media services company. LiveXLive is available on iOS, Android, Roku, Apple TV, and Amazon Fire, and through OTT, STIRR, Sling, and XUMO, in addition to its app, online website, and social channels. For more information, visit and follow us on Facebook, Instagram,TikTok, and Twitter at @livexlive.

About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.

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