E-40 Launches New Food Brand Called “Goon With The Spoon”

Multiplatinum Hip Hop artist E-40 launched his new food brand – called “Goon With The Spoon” – and kicked it off with the introduction of his new line of packaged sausages and burritos.

As part of his expansion into the culinary industry, E-40 also partnered with Justin Kinder (of Kinders Meats, Deli and BBQ) to leverage his expertise in the meat industry and help launch several different sausage flavors for Goon with The Spoon, including Teriyaki Pineapple Chicken Sausage, Philly Cheesesteak Chicken Sausages, Hot Beef Sausages, Mild Beef Sausages and Choices (Yum) Sausage Bundle, along with Turf Burritos.

E-40’s passion for the culinary arts stems from his childhood upbringing in the inner city. With his mother balancing three jobs, E-40 took the initiative to teach himself how to cook and equipped himself with the tools and recipes to prepare hearty meals for his siblings. During his teenage years, he landed a position at a high-end restaurant, where he learned to make gourmet meals – such as chicken cordon bleu and sauteed mussels with wine sauce and butter – that spurred his interest in food to this day.

The inspiration for the “Goon With The Spoon” brand name came from E-40’s music catalog. As a musician, he rapped about being a “Goon With The Spoon” in songs like “Back in Business” and “I Get Down (feat B-Legit)” as an innovative metaphor to describe his entrepreneurial hustle and ambition. Beyond releasing products under “Goon With The Spoon,” E-40 also has aspirations to create cookbooks, develop cooking shows and open restaurants to expand his culinary brand. In the coming months, he also plans to launch skewers, ice cream and pre-packaged meals under the “Goon With The Spoon” umbrella.

Within the past year, E-40 also released four new sparkling wines – Cotton Candy, Cali-Mocho Red Wine and Cola, Watermelon, Mango Peach – that were produced in Lodi, California as well as a Prosecco DOC and Prosecco Rose DOC that are produced in and imported from Veneto, Italy.

As you may know, E-40 is best known for his platinum and gold studio albums, collaborations and hit singles, including “Choices (Yup),” “U and Dat (feat T-Pain & Kandi Girl),” “Snap Yo Fingers (feat Lil Jon),” and “Tell Me When To Go,” among many others. Over the course of his 33-year career in the music industry, he has collaborated with fellow hip-hop heavyweights such as Snoop Dogg, Kendrick Lamar, Big Sean, Ice Cube, Lil Wayne and G-Eazy, among many others.

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.