Internet Sensation and Model Siew Pui Yi Launches Her New Brand, ‘Kiseki Skincare’

The internet is home to an ocean of creators and influencers. Having achieved so much in this field, every influencer has set an audience and created a niche over the webspace. However, there are a few exceptions who manage to turn heads with their unique approach of connecting with the audience. To set a bar on the internet, Siew Pui Yi has created a benchmark of being the most successful name over the digital domain.

Siew Pui Yi is a Malaysian influencer who is widely known for her adult-centric content. The booty model besides garnering attention for her bold photo shoots also owns a beauty brand named ‘MSPUIYI COSMETICS’. The beauty brand has an array of products like lip gloss, lip matte and other beauty products for women. To go a step further, the alluring diva has added one more business venture under her feathered cap.

‘Kiseki Skincare’ is the latest venture of the influencer that will have a line of daily care products launching soon. Under her company ‘PY EMPIRE’, Siew Pui Yi aims to launch a variety of brands. The model has always been fascinated by the concept of beauty, and ‘Kiseki Skincare’ is the cosmetic brand that saw the light after her endless passion for beauty and makeup. “I believe that cosmetics and skincare have played a vital role in making me who I am today. Nothing enhances beauty more than makeup and a proper skincare routine”, says the model.

Intending to share her knowledge about the dailycare routine through ‘Kiseki Skincare’, Siew Pui Yi is all geared up to welcome a new brand under her company. When asked about the USP of this new skincare brand, she revealed that all the products will have sakura extract as the main ingredient. Elaborating about it, she said, “The products of the brand are paraben-free and do not contain any harmful chemicals. We have ensured to have sakura extract in the skincare products as it has anti-ageing properties for the skin.”

Kickstarting her journey at 15, Siew Pui Yi got her big break after an artist management firm discovered her talent. In the initial stage of her career, the influencer did bikini shoots, catalogue shoots and print shoots for brands along with starring in ads and short films. Eventually, she collaborated with Asia’s prominent brands and became one of the highest-paid influencers in the Asian continent.

From working for brands to collaborating with them, and now establishing a brand of her own’ Siew Pui Yi’s brand value has sky-rocketed by leaps and bounds. The model enjoys a mammoth fanbase of more than 15 million on Instagram, and she gradually built her presence across every social media platform. Currently, her focus is to expand her brands not just in Asia but all over the world. More so, Siew Pui Yi is also making her presence felt by creating videos on her YouTube channel that has surpassed more than 100K subscribers in less than a year.

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.